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乐山商行打出“组合拳” 为旅游产业腾飞插上“翅膀”
乐山商行打出“组合拳” 为旅游产业腾飞插上“翅膀”
在峨眉山景区设支行,成为服务旅游“桥头堡”。
乐山商行报国支行,主要服务游客和旅游从业者。
乐山商行公交车身广告宣传旅博会。
9月17日,第四届四川国际旅游交易博览会将在乐山峨眉山市盛大开幕。乐山是乐山市商业银行的故乡,也是其20年发展历程中最重要的大本营。
营业厅里摆放旅博会的宣传资料,乐山商行投放的公交车身广告,也更新为旅博会的宣传语,员工们更是时刻准备着为旅博会嘉宾服务……作为旅博会的东道主,乐山商行正喜迎来自世界各地的宾朋。
扑面而来的热情背后,是支持旅游产业发展的实际行动。成立旅游产业基金支持重大旅游项目,创新“农家贷”产品扶持乡村旅游从业者,在景区设立支行零距离服务游客……一连串“组合拳”之下,乐山商行正在为服务区域内的旅游产业插上腾飞的翅膀。
大手笔:单个项目授信7.2亿元还要成立40亿基金
本届旅博会期间,将举办18项配套子活动,2017“峨眉山月”民谣诗歌音乐节无疑最引人瞩目。9月23日至24日两天时间里,在峨眉山下的黄湾国际旅游度假区内,赵雷、好妹妹乐队等14组音乐人将登台演出,带给现场观众一场诗与歌的心灵之旅。
作为本次民谣诗歌音乐节的主会场,峨眉山黄湾国际旅游度假区是峨眉山市2016年旅游项目的1号工程,也是乐山市2017年“挂图作战”重点推进项目。建设过程中,乐山商行累计向该项目下属的峨眉山门服务区、峨眉河景观工程等子项目授信7.2亿元。得益于乐山商行支持,该项目顺利按计划推进。
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