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央广网乐山9月18日消息(记者贾宜超)第四届四川国际旅游交易博览会9月17日至24日在四川乐山举行。本届旅博会突出“国际化、专业化、大众化、市场化、智慧化”,以展示、交易、论坛为核心,展会内容主要由“八大展示、三大交易、十二大主体活动”构成,确保以嘉宾的视角、业界的视角、社会的视角来审视旅博会,实现场内场外一样精彩。
八大展示包括“周游四川”“魅力中华”“环球旅游”三大精品旅游展示区,以及优惠旅游产品特卖区、旅游双创体验区、户外旅游体验区、旅游商品馆、佛文化主题旅游馆。三大交易包括一对一洽谈交易、旅游惠民交易、旅游商品交易。十二大主体活动包括开幕式、嘉宾巡馆、峨眉高峰论坛、峨眉山佛教文化论坛、旅游投资沙龙、旅游人才沙龙、重大旅游项目签约、旅游新线路产品系列推介活动、“夜游三江”首航仪式、主宾国主题市系列宣传活动、中国—东盟旅游节、青年学生职业交流活动等十二大活动。
据悉,在充分借鉴前三届办会经验基础上,本届旅博会对会展内容、形式载体、内涵外延等进行了完善提升。同上届旅博会比,主体活动增加了4个。创新推出“夜游三江”首航、佛文化主题旅游馆、青年学生职业交流等三大特色活动,扩大了与中国—东盟中心的合作,深化了“主宾国+主题市”机制,主宾国澳大利亚将推出形象展、风情周、美食节三大系列活动,“小平故乡”广安市将开展旅游推介、文化旅游表演。乐山旅游推介会上,还将发布“永不落幕的旅博会”上线,线上线下互为补充,推动“互联网+旅游”深度融合发展。
展馆方面,则打破去年以区域来划分展馆布局的方式,突出产品线路,强化旅游线路产品整合包装,创新了“周游四川”“魅力中华”“环球旅游”三大精品旅游展示区布局方式。在旅游商品馆对2017乐山“十大旅游商品、百种名优特产”评选活动获评作品进行集中展示,并邀请广安市、眉山市及乐山全市各县(市、区)部分优质旅游商品商家展销500余种商品。同时,深度挖掘全市佛教文化旅游资源,创新设立了佛文化主题旅游馆。
据悉,乐山市此前出台“加快旅游业发展的十条政策”,旅博会期间,将现场兑现入境奖励,涉及13家旅行社、2.4万游客,共计200万元。为迎接第四届旅游交易博览会召开,乐山还生成投运“夜游三江”、犍为罗城古镇4A级景区、乐山北大门门户区、麻浩河整治提升等一批旅游项目,同时加快推进一批重大旅游项目。
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