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阿里健康推“健康升级”计划 拟打造中国版CVS

2017-09-16 17:31:37   央广网

央广网9月16日消息(记者 张雷) 怀孕期的准妈妈,要吃叶酸、补钙、穿防辐射服;糖尿病等慢病患者,更需要血糖仪监测,医生日常咨询……以往,这些需求要一家家店买,一家家医院问;不久的将来,这些健康需求通过阿里健康直营商城可以一站解决。今天下午,记者从阿里健康了解到,阿里健康宣布启动“健康升级”计划, 给有不同需要的人群提供不同的健康场景和解决方案。

20169月,阿里健康大药房上线。一年后的916日,阿里健康宣布启动“健康升级”计划,将开设在天猫和天猫国际上的阿里健康大药房与阿里健康海外旗舰店合并为“阿里健康直营商城”,同时将在货品、服务、品质等各方面升级消费者体验,给有不同需要的人群提供不同的健康场景和解决方案。

在国外,类似的健康消费场景已经为消费者所熟悉——如有着“让客户最便利的药店”称呼的美国CVS,除了提供专业的诊疗服务、药品销售外,还为消费者提供美容护理、母婴、方便类食物等多种消费品,一站式解决其健康生活需求。

阿里健康董事康凯表示:“不同于美国CVS这样的综合性健康服务商店,国内线下药店以卖药为主,店内货品陈列也不是按照顾客需求和场景来分类的。阿里健康希望通过升级为直营商场,摸索出中国版的CVS来。我们未来也会考虑携手医药O2O先锋联盟商家,用新零售方式赋能线下连锁药房,合作共赢。”

据介绍,除了将直营品类从家庭OTC常备药品扩充到个护美妆、母婴等多个类目外,阿里健康直营商城目前还可以为消费者提供全球直采、统一仓储、免费在线健康咨询等系列标准化服务。例如,遍布全国29个省的数千名执业医师、药师和营养师,全年无休地为消费者提供从早9点到晚12点的线上健康咨询和药事指导服务。阿里健康海外旗舰店,还与宁波跨境购官方合作,每件商品都有宁波跨境保税仓二维码,保证商品可溯源。

在阿里健康916日同期推出的超级健康节上,“健康升级”计划已初现端倪。阿里健康直营商城销售的不仅有OTC药品、海外保健新品,还提供线上健康咨询、疫苗接种预约等服务;活动页面下的“健康懂你”,则为消费者提供排油、备孕、塑形、改善睡眠、成人补钙等针对不同人群健康需求的购物方案。消费者可以根据自己的需要,快速找到最合适自己的个性化解决方案。

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