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日清蝉丸义秀:日本方便面市场向健康、保健转型

2017-09-15 16:26:41   中国经济网

经济日报-中国经济网北京9月15日讯 (记者 吴晓薇)今日,由中国食品科技学会主办的第十七届中国方便食品大会暨方便食品展在京开幕。日清食品(中国)投资有限公司副社长蝉丸义秀表示,日本消费者对健康的关注促使方便面产业向健康和保健方向转型。其中老龄人口的增长和男性预防高血压等病症使方便面向着控糖和控盐两方面改变,保健&健康方便面市场前景广阔。

9月15-16日,以“创新与变革”为主题的第十七届中国方便食品大会暨方便食品展在北京举行。图为日清食品(中国)投资有限公司副社长蝉丸义秀。经济日报-中国经济网记者韩肖/摄

自1958年日本出现第一包方便面开始至今,日本方便面经历了从杯面到半生面再到非油炸袋面的发展过程。蝉丸义秀介绍,近几年来日本老龄人口比例上升,65岁以上的人口占25%以上。因此在向20~50岁的方便面主要消费群提供新概念的产品的同时,还要向不断增加的老龄人口开拓新需求。

2016年调查结果显示,日本消费者对食品的健康意识最高。保健&健康食品市场也在4年里实现了20%的增长。这其中,以减肥为目的的产品由之前的低脂肪、零脂肪转变为低糖、零糖。此外,虽然现在食品减盐趋势市场规模还比较小,但是正在稳步增长。

对方便面产业来说,目前保健&健康方便面市场规模约为50亿日元,虽然相比日本方便面整体市场5700亿日元来说还很有限,但是随着市场环境的变化,可以通过进一步扩大目标消费群,来实现规模扩大。

蝉丸义秀指出,现在日本方便面市场已经有了针对女性的“低热量”产品和针对老龄人群的“减盐”产品,但是还没有针对方便面主力消费群30~49岁男性的产品。不过,这类人群已经开始担心罹患高血压、高血糖、脂肪代谢异常等病症。并通过节食、医学、健身、控糖饮食法等方式来预防。

据了解,日本人饮食摄入标准(2015年度版)规定,每日碳水化合物的摄入标准量为(30~49岁男性)330g~430g,相当于每餐摄入量110g~143g。控糖饮食法的糖质摄入量相当于标准摄入量的1/3左右,缓慢地控制糖质摄入

这也导致了日本控糖方便面急速增加,并大为流行。“控糖方便面通过添加难消化性淀粉(膳食纤维)、降低油和糖的含量,使得1杯的能量相当于合味道的一半左右。”蝉丸义秀介绍。

另一方面,减盐食品虽然不受多数年轻人的关注,但对老年人来说却很有市场。据数据统计,日本60岁以上,64%的男性和60%的女性都在服用高血压药物。因此,日本已开发并上市了多款顺应老龄化社会的减盐方便面。

回望中国,目前呈现出人口增长但对方便面需求下降的趋势。这其中,老龄人口的增长或许可以激发中国保健&健康方便面的消费需求。而饮食方面,则需注意消费者对于安全、健康、经济、美味等因素的关注。

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