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别让算法制造“信息茧房”

2017-09-11 07:23:38   央广网

江苏 徐静茹

打开手机客户端特别是商业客户端,严肃新闻寥寥无几,低俗信息却铺天盖地。这背后,与算法推送不无关系。

“算法”通过记录用户行为、进行数据分析、描绘用户画像,能对接用户兴趣、实现个性化推送。据统计,在网络资讯分发市场上,算法推送内容已逾50%。“算法”适应了传播分众化、对象化的趋势,但其本身也存在局限。

不少人都有感触:“算法”类客户端用久了,同类信息悄悄增加,异质信息却逐步消失。当人们沉浸在偏爱的事实或意见之中,久而久之,就会为自己制造一个“信息茧房”。行为数据的统计偏差,极易导致信息的同质化;媒介接触习惯固化,容易导致态度极化;过度追求商业利益,则容易导致信息低俗化……凡此种种,都值得警惕。

技术本身没有价值导向,但操作者、应用者是重要变量。首先,应建立健全制度法规,严格管理各大平台算法推送的流程及内容,强化行业自律。此外,还应重视“把关人”作用,不能任由算法决定一切。对受众来说,也须注重提升媒介素养,不断增强辨别力。多管齐下、多措并举,才能约束“算法”,多激发正向效应。

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