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网购高校生占比增速惊人 100个“剁手族”17个是大学生

2017-09-07 09:26:47   央广网

高校在校生 其他

女生 男生

全国高校“淘气值”TOP10

北京大学新生报到

新一波大学生入校,不少高校教职人员感叹,近几年来入学的新生,显示出了强烈的互联网时代特征,“跟他们一起来的是各种大大小小的快递包裹”。开学前几天,学校的菜鸟驿站就已经收到很多行李,学生来的时候甚至只背一个背包。“学生的独立性越来越强,很多人根本不需要家长帮忙,完全独立搞定入学的种种事宜。”

就在这个开学季,天猫发布的高校消费趋势榜单显示,在过去一年内,全国高校生剁手指数攀升,其中浙江大学的同学们最能买,国防科技大学淘气值最高,平均淘气值高达698分。北京高校销售增速达到北京整体市场5倍,来自在校生的订单已经占到17%。

天猫超市高校生占比达17% 增速惊人

天猫超市运营总监邵雄告诉记者,作为高校生最常使用的一站式网上购物平台,目前天猫超市北京的高校生用户占比达到17%,在北京,每100个人中17个是高校生。而据公开资料显示,北京约有150万高校生,占到北京人口的5%左右。统计显示,天猫超市剁手族最多的北京高校有:清华大学、北京大学、人民大学、北京师范大学、北京航空航天大学(动态数据,排名不分先后)。

“天猫超市北京销售增速本身已经高于全国,而今年来,北京高校更是达到北京整体市场5倍,成为天猫超市高增长的首要拉动者。”邵雄表示,随着第一批“00后”进入高校,这些互联网原住民对于快消品网购需求旺盛,也让天猫超市的“北京战略”布局,呈现出更年轻化、个性化的特征。

据介绍,天猫超市还将与各所学校合作,在高校内招募“最会吃”的学生,作为天猫超市新品品鉴官,天猫超市将定期为品鉴官们送上新品试吃,并且输出“体验报告”,作为天猫高校数据的一部分,帮助天猫数据挖掘团队进行全方位的用户感知。

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