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天猫发布酒水消费大数据:安徽小哥和西藏妹子最能喝

2017-09-06 07:40:45   中国青年网

据安徽商报消息 论拼酒,东北人最海量,但是数据表现却未必如此。 9月5日,在天猫全球酒水节期间,天猫联合第一财经商业数据中心发布了《中国人的酒杯——2017天猫酒水线上消费数据报告》。数据显示,四川伢子竟然打败了东北大汉成为新一代全国“酒王”。如果从性别维度来看,最贪杯的则属安徽小哥和西藏妹子,分别荣登男女酒王的宝座。

目前酒水消费的大头仍在线下,但线上越发成为不容忽视的新兴消费势力。根据天猫大数据显示,线上酒水销售额逐年上升,保持着40%左右的年增长率。消费人数也达到了42%左右的年增长率。其中移动端贡献了超过8成的销售额,越来越多的拇指一族选择从手机选购酒水。 80后、90后等新生代消费群体是酒水线上消费的主力军,他们对整个线上酒水贡献率接近7成,且90后对市场的贡献率逐年增高。

天猫大数据根据各省在高度数酒和啤酒的消费额,从酒精度和酒量两个维度,“比试”出了谁是雄踞天下的新一代酒王。

从消费数据上看,人们印象里能拼酒、善吹瓶的东北人并不能喝。四川、安徽、上海人得分排名分列前三。如果从性别维度来看,男性消费者中,安徽的小哥最能喝,甘肃和陕西的男性消费者则比较拖后腿,名次比本省的综合排名还要靠后一些。天猫酒水的负责人表示,徽酒也在全国白酒市场上占据着相当重要的地位,比如古井贡酒、口子窖等全国知名品牌都是安徽出品,当地人口味偏重的饮食习惯也助推了酒水消费的旺盛。 而在女性消费者中,西藏的妹子则表现出了强大的战斗力,成为酒水线上消费的冠军,青海、安徽和黑龙江、四川的女酒友紧随其后,分列前5名。业界人士分析称,西藏、青海两地消费者“能喝”,有部分是因为当地线下零售不发达,天猫便捷的购物和配送服务,为当地提供了很好的消费体验。

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