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天猫:1-8月500快消品牌销售破亿

2017-09-01 21:21:05   中国经济网

在今天举办的天猫全球酒水节媒体沟通会上,天猫大快消负责人靖捷在接受媒体采访时表示,今年1-8月已有近500个快消品牌销售破亿。未来天猫将与国内外优质品牌商一起,探索基于各个行业场景和需求的新零售模式创新。

靖捷表示,尽管破亿快消品牌已接近500家,但天猫远不仅仅是品牌的销售渠道,而是品牌的首要运营阵地。今年5月,亿滋与天猫携手,独家首发“奥利奥音乐盒”,不仅称霸全国幼儿园,还成为被业界广泛学习的跨界案例;乳业巨头蒙牛、伊利先后与天猫进行数据合作,开发“伊利byebye君”、“蒙牛田小嗨”等线上品牌,打开年轻市场。

在不久前的2017天猫快速消费品事业组商家大会上,靖捷宣布天猫超市迎来最重要的全面升级,为商家提供一键式运营阵地。包括天猫3亿美元投资易果生鲜D轮,供应链布局全面提速,天猫快速消费品事业组行业力量全面注入天猫超市,开放天猫超市数据,与品牌旗舰店数据打通等等。

靖捷此前表示,天猫超市不仅已汇集全球优质商品,并且已实现在香港地区的落地销售,在香港地区首推“包邮入户”,将香港带入宅配免运费时代。“天猫超市将打造一个没有线上线下之分,也不存在海内海外之别的‘全球超市之王’。”

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