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路虎星脉天猫独家首发 上线3小时疯抢600台

2017-09-03 10:10:53   中国经济网

作为路虎揽胜家族的第4位成员,备受瞩目的全新路虎揽胜星脉终于在9月2日晚间上市——这款被誉为“最美路虎”的进口SUV揽胜星脉选择在天猫独家首发,年内2000台星脉都在天猫售卖,每台发布的售价在68.8万-104万不等。

对于这次路虎与天猫独家合作,捷豹路虎中国及奇瑞捷豹路虎联合市场销售与服务机构总裁魏傅然称,“这是一个非常理想的合作”,加上路虎此前和天猫有好多年的紧密合作的关系,所以自然而然选择了天猫。魏傅然已经清晰地看到,汽车领域的销售、新车上市已经不再是单纯的线下,“对路虎的业务是一个巨大的革新,天猫的强劲的支持帮助我们业务的增长。”

作为一个具有百年历史的豪华品牌,选择天猫揭幕品牌并非偶然。在路虎前,玛莎拉蒂、阿尔法罗密欧已经在天猫的超级品牌日上创造了奇迹:33秒350台进口Giulia Milano限量版汽车销售一空,18秒100部玛莎拉蒂lenante售罄,刷新了豪华汽车品牌的新记录。

在上市派对当晚,著名演员张震、国际超模陈碧舸、歌手张靓颖也赶到路虎全新揽胜星脉携手天猫超级品牌日活动祝贺,张震称,全新揽胜星脉充满了“让人上瘾”的魔力,陈碧舸难掩对全新揽胜星脉的一见钟情,张靓颖也倾情献唱。

天猫汽车总经理少龙用“躺在沙发上的越野”来形容星脉的驾乘体验。少龙说,目前天猫手握5亿用户的使用行为大数据,其中具备明确车型的车主数据就有1亿,购车潜客8400万,这些数据对品牌方在消费者运营方面产生非常关键的影响。

显然,星脉这款科技感十足的车型,选择天猫平台发布既符合了未来数字营销创新领域的发展趋势,也让所有消费者看到路虎品牌对于创新的重视。

据了解,为了让中国消费者通过天猫就能第一时间预定到这样充满艺术感的座驾,双方团队准备了将近半年。上线前的两个月,双方的钉钉、邮件、电话会议、高铁、自驾等沟通方式成为了上海和杭州的一条信息通道。路虎总部楼下的星巴克和西溪园区的costa都留下了双方的身影。

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