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我国家政服务需求爆发式增长 供需不匹配等问题亟待解决

2017-09-06 19:21:43   央广网

央广网北京9月6日消息(记者高敏 王建帆 实习记者杨静铭)据经济之声《天下公司》报道,长期以来,我国家政服务市场混乱、人员素质参差不齐等乱象备受诟病,不久前发生的杭州保姆纵火案,更是让混乱的家政服务业再度陷入争议。日前,国家发改委、商务部等17个部门联合发布《家政服务提质扩容行动方案(2017年)》,着力推进家政服务业专业化、规模化、网络化、规范化发展。

当前,我国家政服务行业需求正在爆发式增长。商务部新闻发言人孙继文日前介绍,这背后是“两孩”政策和人口老龄化时代的来临。

孙继文介绍:“去年家政服务业的营业收入3500亿元,同比增长26%,预计十三五期间我国家政服务市场将保持20%以上的增长幅度。”

与此同时,家政服务也的发展还有不少问题要解决。曾在家政领域创业多年的孙黎分析,涉及老人、孩子等家政服务的工种供不应求,服务双方保险意识缺失,以及月嫂专业性不够,是家政服务业目前需要解决的课题。

孙黎说:“养老和服务领域的供需严重不匹配是眼前最严重的问题,一旦涉及到养老和孩子的工种,服务本身的专业度和责任心,包括保障机制我认为是严重缺失的。我们之前做过一个调研,2014、2015年,有意识给自己和家政服务人员一起买保险的家庭比例不超过30%,风险意识还是非常缺失。另外,月嫂这个群体面临最大问题就是专业性问题,越来越多的人觉得反正它能挣钱,我就培训速成,而培训各方面的机制和考核体系没有跟上,导致这个领域产生的纠纷也非常多。”

商务部新闻发言人孙继文强调,商务部将进一步完善法规标准,出台《家庭服务业管理暂行办法》,发布《家政服务合同》,制订《家政服务规范》、《家政服务业通用术语》等17项行业标准,推动出台180多项地方性标准和制度并向全国推广,初步构建起涵盖企业经营管理、从业者及消费者行为等多个层面的法规标准。

同时,商务部将重点支持300多家大型龙头企业升级改造基础设施、提升管理水平,引领行业发展。孙继文还提到,要创新供给方式,推动O2O家政服务的发展。“指导各地促进家政服务行业向‘互联网+’方向快速发展,支持160多个地级以上政府中心城市建设家政服务网络中心,在线提供信息发布自主下单,服务评价,纠纷处理等信息,提升服务效率和水平。”

不过孙黎坦言,目前O2O家政服务也并没有解决线下所面临的痛点,因为整体供需不匹配,还有很长的路要走。

孙黎说:“互联网家政公司就是我挂我的公司,我去找到合适的阿姨,我用新的标准要求她。还有,不找阿姨,不做直营,直接找家政公司合作,帮家政公司提高效率,整个人员流动管理,家政公司的订单会变高,家政公司就会跟着我的步伐,线上的优势是快了,相对有保障,但是线上速度的提升,匹配效率的提升并没有解决线下供给问题,服务好不好,态度、保障好不好并没有解决,因为整个行业的供给匹配一般。”

在提升服务质量方面,孙黎认为,家政企业要发挥把好第一关的重要作用,通过职业培训提升从业者整体职业素养和服务技能,但要注意,培训不能流于表面。

孙黎认为:“所有的服务标准都一样是不可能的,所谓的培训证书,虽然形成了一定的标准,但是这件事落地的难度非常大。第一关的筛选一定是家政公司来做,家政公司有很强的属地性,比如钟点工就很难跑出3公里,月嫂,老人可能就在这个区域内,所以以他们的经验,不管是上海还是北京,有不同的需求、不同的特点,培训是非常流程化的,服务质量一定是看家政公司老板本身对这件事的负责任程度。”

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