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唯变不变 紧跟客户需求的服务才是好服务

2017-08-31 02:55:39   中国青年网

今年以来,时常听到身边的朋友谈论,走进中国银行明亮的营业大厅总会有一名带着微笑、声音甜美的工作人员上前热情迎接并询问需要办理什么业务;这种宾至如归的体验颠覆了传统银行服务高冷、乏味的旧印象。小伙伴们疑惑:是太久没有去银行?还是银行真的变了?带着疑问,笔者探访了中国银行的工作人员。

据了解,今年是中国银行私人银行成立第十周年。作为开启国内私人银行业务先河的中国银行坚持以“担当社会责任做最好的银行”为战略目标,充分发挥中银集团国际化、多元化、综合化优势,加大金融创新,优化服务流程,积极支持四川经济社会发展,竭诚服务广大客户,全力助推四川省“十三五”发展宏图的早日实现。

作为西部经济的领头羊,四川省紧紧抓住产业转型升级发展契机,进一步优化经济结构,呈现出快速可持续的发展势头。中国银行一直高度重视在川业务,将四川特别是成都地区纳入重点发展区域。近日,中国银行总行将全国首届个人客户经理专业技能竞赛安排在成都举办,希望通过加强在川的资源投入助力四川经济发展,更好地回报在川广大客户。

8月28日至8月30日,来自香港、澳门、广东、上海等全国20家分行的中国银行100名优秀客户经理齐聚蓉城,上演了一场精彩绝伦的客户服务大赛。赛场上,客户经理们在比专业、比才艺、比服务的同时也带来了前沿的金融观点、新鲜的市场观察、创新的服务理念。笔者现场走访了几位客户经理,他们之中不乏取得CFA、CPA、律师资格等证书的优秀人才。据悉,中国银行高度重视人才培养,对客户经理制定并实施了全方位的培训计划。“要提升客户体验度,为客户金融资产保值增值,客户经理的专业素质和综合服务能力是关键。”中国银行四川省分行相关部门负责人告诉笔者,“未来,中国银行四川省分行会继续实施客户经理能力提升计划,并配合智能化银行建设,促进客户服务软件和硬件水平的不断提高。”

唯变不变,客户的金融服务需求在变,而中国银行服务客户的真挚不变。

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