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全球各大赛事集中开战 观赛游成旅行社新发力点

2017-09-06 08:37:20   央广网

人民网北京9月5日电 (田虎)近日,全运会、世预赛等赛事吸引了众多人的关注,而随着国民生活水平提升和消费升级,以旅游和体育为代表的体验式消费快速增长。奥运会、世界杯、欧洲杯、欧洲各国足球联赛和美国NBA等顶级赛事的观赛游成为中高端游客的新选择,赛事游相关配套产品也成为了旅行社新的发力点。

目前,欧洲足球五大联赛已经陆续重燃战火。不少球迷也将新赛季的观赛游计划提上日程。驴妈妈旅游网出境游事业部负责人应剑峰表示,近期不断有游客来咨询前往欧洲的观赛旅游产品,尤其是目的地为英国和西班牙的线路预订人次增幅明显。这也让今年以来不断升温的欧洲游更加火爆。根据今年的预订数据趋势,欧洲游产品的热度将持续到11月以后。驴妈妈旅游网数据显示,今年在该平台预订观赛游产品的人次同比增长1.2倍。

记者了解到,观赛游由于涉及到球票等特殊产品,价格要比常规团队游贵。民生旅游相关负责人表示:“球迷如果想要观看重要场次的比赛,价格肯定也会水涨船高,比如今年12月份皇家马德里与巴塞罗那之间的西班牙德比,本身球票资源就很稀缺,所以相关的团队产品报价会在3万元以上。”同时该负责人表示,“虽然报价高,但是体验也会更好,比如会安排入内参观巴塞罗那的主场诺坎普球场,在皇家马德里主场的ZEN餐厅用餐等,这样才能满足球迷们的需求。”

除了各国的联赛,世界杯、奥运会等重大赛事也是很多人关注的焦点。目前2018年世界杯的票务计划已经公布,很多旅行社也开始预售相关的打包产品,从普通坐席到豪华包厢,相关产品从几千元到十几万元不等。近日,凯撒旅游已正式在线启动符合2018平昌冬奥会申购条件的散票申购工作,开始第四次服务奥运会。凯撒旅游相关负责人介绍,今年年初便有游客咨询奥运观赛事宜,个人客户希望亲临冬奥会赛场,为运动员加油助威;企业客户希望前往平昌冬奥学习和积累经验,以便在家门口举办的2022冬奥会上更好地开展品牌推广、市场营销及客户奖励。“中国大陆地区的奥运门票涉及全部比赛项目,票量有限,所以散客购票将采取在线申购方式,每个比赛场次每位用户最多申购3张门票。单独申购门票仅适用于可以自行解决签证、交通以及当地住宿的客人。”

业内人士表示,由于观赛游往往属于出境游定制产品,预订客群也主要集中在中高端游客,作为服务提供商的旅行社更应该把游客体验作为重中之重,如何增强游客的参与感、体验感和互动性,是所有观赛游服务商需要思考的问题。而且随着消费群体日益年轻化,旅行社必须不断根据用户需求进行产品和服务的更新升级,才能为他们带来更为优质的旅游体验。旅行社自身也才能更好地在这个领域中立足。

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