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“占领”KTV是银发经济的一个剖面

2017-09-04 04:20:55   中国青年网

■斯涵涵

K歌、聚会、“生日趴”,KTV是不少年轻人热衷的夜生活聚会地,但白天的KTV却有着另外一番景象,尤其是下午,几乎被老年人包场。记者在武汉各大商圈的多家KTV看到,下午时段上座率在60%以上,部分KTV甚至出现满场的情况,而这一时段的消费者一大半为平均年龄65岁的老年人。(9月3日《武汉晨报》)

与颇具争议的“广场舞”“暴走团”相比,大爷大妈“占领”KTV下午场的娱乐项目获得了网友们近乎一边倒的舆论支持。

按照以往惯例,KTV白天是不营业的,但这两年随着客单价断崖式下滑,白天也开始营业了,以针对老年人的团购为主,不为赚钱只为凑人气。而对于老人们来说,白天子孙上班、上学各忙各的,他们就结伴去K歌,既能接触社会,联络感情,还不耽误带孙子做家务。KTV与老人们各得其所,皆大欢喜。

国际卫生组织大力提倡“积极老龄化”的观点,即人在进入老年以后,生理、心理、智能等各方面要尽可能继续在较长时间内保持良好的状态。这需要老年人自身不断加强积极生活的能力。人类是群居动物,交流、沟通、陪伴必不可少,老人们聚在一起K歌,花费不多,自娱自乐,大大丰富了晚年生活,有利于排除“无人陪伴”、寂寞孤独等消极情绪,而且唱歌还有锻炼肺部机能,提高记忆力和社交能力的功效,可以大大提升老年人生理和心理的健康指数,有效化解老年化危机。

虽然“占领”KTV下午场只是部分老年人日常生活的一个小片段,但也是银发经济发展创新的一个剖面。实际上,从兴建养老院到老年人出游,再到广场舞系列装备和“占领”KTV,中国老年人口的庞大基数、一定的经济实力和潜在的消费需求不容小觑。政府各级部门要创新养老服务思维,积极发展多元化的养老模式,积极建设居家养老服务站、公立养老机构、爱心食堂等,鼓励老年人主动参与集体活动,并鼓励民间发展民办养老机构及陪护场所,拓宽养老服务途径,为老年群体提供多方位多层次的养老服务,营造老有所依老有所乐的良好氛围。各行各业都应该重视老龄化社会对经济、人口、科技带来的影响与变化,从中找到“银发经济”的市场化思路,大力开发专供老年人使用的商品和服务,增加他们的活动力和舒适度,减轻各方的养老压力,为和谐社会的经济发展提供充足动力。

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