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奔驰今年要推15款新车

2017-09-02 08:45:56   中国青年网

正在举行的2017(第20届)成都国际车展上,梅赛德斯-奔驰携旗下梅赛德斯-奔驰、梅赛德斯-迈巴赫、梅赛德斯-AMG及smart四大品牌共35款重磅车型震撼亮相,以强大阵容彰显三叉星徽的耀目锋芒以及令人难以抵挡的超凡魅力。

前七月销量同比增长34%

在庞大的展车阵容中,全新梅赛德斯-AMG 43系列、2017款梅赛德斯-AMG GT/GT S、梅赛德斯-奔驰C300轿跑车璨夜特别版与smart魅蓝特别版等多款激动人心的车型正式上市。

“今年前七个月,我们在中国市场共交付了354,417台(含smart)车,同比增长34%,实现53个月的连续增长。”北京梅赛德斯-奔驰销售服务有限公司总裁兼首席执行官倪恺先生表示:“今年,我们将在中国市场推出15款精彩纷呈的新车型,同时通过梅赛德斯-奔驰电子商务平台等创新方式进一步提升客户体验,传递品牌价值。心怀谦卑与感恩,我们将坚定履行我们对中国客户的承诺,聆听客户的声音,并为其提供最顶尖的产品、最优质的服务与客户体验。”

强化年轻用户品牌体验

为了进一步强化年轻用户对奔驰品牌的体验,奔驰宣布第二家Mercedes me品牌体验中心将落户上海,这也是继奔驰在三里屯开设国内首家品牌体验中心之后,再度在升级终端用户体验上精心布局。按照计划,奔驰还将在中国更多富有文化特色的城市开设多个Mercedes me品牌体验中心,进一步拉近这个拥有131年历史的豪华品牌与中国用户的距离。

据了解,在奔驰全球市场中,中国市场是最具活力和增长速度最快的,但是,面临的挑战也是最大的。根据奔驰官方统计的数字,奔驰品牌在全球用户的平均年龄是53-54岁,而在中国则是35-36岁,以旗舰产品奔驰S级轿车为例,在德国本土用户平均年龄为59岁,而在中国这一年龄仅为39岁。

北京梅赛德斯-奔驰销售服务有限公司执行副总裁、负责销售与市场营销段建军先生预计,随着奔驰NGCC年轻化车型平台更多新车投放中国市场,奔驰在华用户的平均年龄段将更加年轻化。如今,奔驰在华提供包括A级车、B级运动旅行车、CLA运动轿车以及GLA SUV在内的新生代车型家族。在今年的上海车展上,奔驰还为中国客户带来了A级概念轿车的全球首秀。未来,会有越来越多新生代车型加入到奔驰的产品线当中。

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