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共享豪车能走多远

2017-09-01 06:16:04   中国青年网

共享经济,优势在于不损有余而能补不足。用技术提升效率,让更有限的社会资源发挥出更大的效益。而且,共享产品更多是刚性需求资源,这样才会有更广阔的市场基础。

共享豪车能走多远

程永高

共享经济遍地开花,管你多少问题奇葩。推广期间,花费19.9元便可以开GTR,49.9元可开劳斯莱斯,是不是很诱人?近日,杭州某公司推出“共享豪车”平台,兰博基尼、劳斯莱斯、宾利、法拉利等十几台豪车一字排开,赚足了噱头。

平台创始人舌灿莲花:“只为圆每个男孩的超跑梦。”然而,梦从来不是那么好圆的。从市场反应到商业模式,再到未来可能涉及的运营和公共管理难题,共享豪车横看竖看都有不少风险。说真的,共享经济大潮之中,共享豪车或许比共享单车、共享汽车(小型车)更不靠谱,究竟能走多远是未知数。

再看前车之鉴,共享单车如今饱受社会诟病,随地乱放、故意损毁、违规占道、单车押金去向不透明、日常维修保养不力,种种问题层出不穷。背后原因,有的是企业管理不善,而更多的是法律法规应对上的短板和滞后。共享的豪车,价值动辄数百万元、上千万元,从防盗损到日常维护,每一个环节单位成本都是共享单车的数十倍乃至几百上千倍。这些成本,用户不会愿意分担,公司大包大揽吃不消,最后出现乱象很难避免。

共享经济,优势在于不损有余而能补不足。用技术提升效率,让更有限的社会资源发挥出更大的效益。而且,共享产品更多是刚性需求资源,这样才会有更广阔的市场基础。例如,共享单车、共享电动汽车,需求大、成本低、服务广,所以受欢迎。豪华跑车,更像是奢侈品,用得越多浪费越多。退一万步讲,就算克服技术、管理、商业难题,也不值得提倡。全国各地共享奥迪、宝马、玛莎拉蒂,商家不过是一次营销策划,低成本打个广告。这样,共享豪车更是长不了,只是炒作而已。

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