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阿里计划年内改造 万家夫妻老婆店

2017-08-29 06:46:10   中国青年网

杭州西溪路418号,过去开着名叫“维军超市”的小店,这两天,它换了牌子,变身为“天猫小店”。老板黄海东今年47岁,在这里开超市8年多了。近两年,周边便利店的不断冒出,让他压力山大。他想改造,却又不知道怎么改,机缘巧合,碰上了阿里零售通。

现在,在140平方米的空间里,小店的货物摆放、货物品类已和原先大不一样。店里还增加了包子、烤肠、关东煮等鲜食。总的来说,它更像是一家便利店了。而它,也成了阿里巴巴旗下零售通改造的第一家专心服务社区的天猫小店。

据悉,零售通将天猫小店选择在消费者住所附近100米~500米的范围。与网购不同,天猫小店会根据每个店铺辐射的顾客构成,结合淘系数据计算,什么样的商品最适合这家超市和社区。阿里巴巴集团副总裁、零售通事业部总经理林小海介绍,不同于传统便利店,1万家天猫小店将是“千店千面”。根据店面大小、老板年龄、资金状况、方圆一公里内消费者的画像决定商品种类,“如果他周围邻居有100条狗,我们会推荐他卖狗粮。如果他附近的邻居有100个孩子,我们会让他卖尿片。”

改造后,进货变得更轻松了是黄海东的切身感受。他说,过去店里进货全靠猜,卖不掉只能自己吃掉或扔掉。难以统计的经营数据,让他甚至不知道自家小店一年能赚多少钱。维军超市完成改造后,小店的销售额环比提升了45%,客流量环比提升了26%,预计全年毛利将增收超过40万。

在零售通已覆盖50万家小店的基础上,阿里也宣布,将在全国开出天猫小店。目前,阿里零售通只收取小店改造的装修费用,怎么装,装到什么样的程度,丰俭由人。据透露,未来,这样的小店在杭州将会有至少600~1000家。数据显示,在全国,类似维军超市的夫妻老婆店有600万家,有着足够大的改造空间。 本报记者 朱银玲

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