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新华社杭州8月28日电(记者吴帅帅)阿里巴巴集团28日通过发布会宣布,线上平台天猫将通过品牌授权方式搭建线下门店“天猫小店”。本财年内,国内实体“天猫店”的数量将突破1万家。
据悉,“天猫小店”是传统店铺通过阿里巴巴零售通平台升级后的智慧小店。传统的社区小卖铺、街边店将拥有线上供应链和线下仓储,针对消费人群的货架摆放和商品选择指导等等。
据阿里巴巴集团副总裁林小海介绍,阿里巴巴零售通是筛选搭建“天猫小店”的基础。零售通是通过大数据分析,针对线下零售小店推出订货、物流、营销、增值业务的服务平台,目前已覆盖国内50万家各类小店,2017年底将突破100万家。
“通过数据分析,传统的街边小店将享受到更多服务,获得成本节约。比如它们可以共享分级仓储和进货物流服务等。”阿里巴巴零售通事业部产品中心总监刘剑峰说,“未来‘天猫小店’还将在营销、智慧硬件运用等方面获得支持。”
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