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汪峰音乐纪录电影《存在》爱奇艺VIP会员专享 上线当天播放突破100万
2017-08-28 10:07:26 中国经济网
8月15日,汪峰首部音乐纪录电影《存在》在爱奇艺纪录片频道独家上线,首日会员点击即突破100万,刷新付费纪录片内容播放数据。截止目前,爱奇艺平台播放量已达180.2万。该片以纪录片拍摄方式,从多个维度记录了音乐人汪峰的成长经历与音乐历程,爱奇艺VIP会员独享特权的优势,为平台众多粉丝提供了深度了解偶像的机会。相较于网剧、网综等视频娱乐内容,纪录片在受众人群、用户付费等需求上并不占优势,而此次音乐纪录电影《存在》首日超百万的会员点击量,是市场及大众对优质纪录片内容的肯定,实力彰显了爱奇艺平台VIP会员的庞大用户基础及汪峰在粉丝中的号召力。
《存在》中呈现了汪峰如何从鲍家街43号乐队的落魄潦倒变成华人地区最受关注的摇滚歌手之一。出生于北京海军大院的少年,二十岁为追逐音乐梦想,放弃父母设定的安定生活,城市流浪中创作了《晚安,北京》;伴随丧父之痛、情感风波、外界质疑等经历,85分钟的影像浓缩了汪峰近30年的音乐生涯,也纪录了一个时代的音乐印记。这样一部作品,让更多人了解了汪峰,也更了解了中国的摇滚音乐。
单集单天上线付费点击破100万,《存在》的播放可谓是近期同类型内容中表现最为亮眼的。同类型纪录片中,如《本草中国》《我在故宫修文物》等付费内容,单集播放约在50~80万;《存在》作为一部纪录片形式的音乐电影,超100万的付费点击相当于一场同量级演唱会的播放量,创造了新的会员播放记录。
除汪峰本人音乐IP的影响力外,爱奇艺平台VIP会员的庞大用户基础,是该片能够在短时间内取得百万利好成绩的关键。VIP会员的高活跃度主要来自于平台不断丰富更新的内容体验,多元需求的满足,能够有效实现平台VIP用户的留存与拉新。此次,《存在》首次聚焦音乐偶像汪峰背后的故事,对于众多粉丝有着强大的吸引力,而会员独享特权的释放,让平台VIP会员实力感受到了品牌所带来的优质体验。值得一提的是,9月9日,汪峰2017岁月巡回演唱会,爱奇艺还将全程直播,为VIP会员提供4K超清全景、VR演唱会全程直播、点播服务等服务,届时,平台会员可享受到更多偶像周边的精彩独家内容。
目前,爱奇艺平台已经形成包括线上互动、线下粉丝见面会、演唱会直播、独家纪录片等在内的多元会员体验权益。未来,爱奇艺还将不断丰富平台会员专享内容和服务品类,为VIP会员不断提供新的专属特权。
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