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《大学生来了》第二季热播 爱奇艺精品IP联动释放青春强势能

2017-08-28 14:21:09   中国经济网

目前,《大学生来了》第二季正在爱奇艺热播,这档“反套路”的极致青春观点秀不断获得行业和用户盛赞。8月23日,爱奇艺“爆款网综”《中国有嘻哈》超人气选手鬼卞、Bridge和BrAnT.B小白惊喜做客《大学生来了》第二季,除在节目中讲述各自追逐嘻哈梦的故事外,更在现场Freestyle引发用户观看热潮。爱奇艺《大学生来了》第二季不仅精准把握年轻用户心理需求,更与爱奇艺平台优势资源实现有效联动,协同为用户带来更新鲜、精彩的娱乐新体验,释放爱奇艺在纯网综艺市场的创新开发实力与超强影响力。

自《大学生来了》第二季播出以来,口碑和关注度便居高不下,并持续盘踞骨朵数据、艺恩数据、Vlinkage等权威榜单前列,更引来首席娱乐官、影视观察家、节目一线等10余家权威自媒体自发安利节目。在爱奇艺超强制作与运营实力的助力下,#大学生来了#相关微博话题阅读量已达12.1亿,引发超636.7万网友参与话题讨论。在8月23日播出的节目中,用户在弹幕中纷纷表示,“终于在爱奇艺等到了小白的追梦故事”、“这个夏天一直苦守爱奇艺,看完嘻哈看大学生,爱到根本停不下来”。

据了解,除《大学生来了》第二季请来“嘻哈军团”做客节目外,正在爱奇艺热播的《无与伦比的发布会》也分别在第一、二季节目中邀请《中国有嘻哈》人气选手艾福杰尼、Yamy、鬼卞、李大奔、双胞胎兄弟OBi&M03等录制节目。纵观爱奇艺纯网综艺生态布局,从“头部网综”《中国有嘻哈》,到“卧谈网综”《大学生来了》,再到全国首档明星自助式私人定制综艺《无与伦比的发布会》等,爱奇艺不断打通平台优质资源的互通渠道,充分释放精品内容矩阵的协同效应,扩大爱奇艺各品牌的影响力。在消费升级大环境下,爱奇艺还将继续平台生态模式为依托,通过平台优势资源的多元互动方式,构建一站式娱乐体验闭环,进一步实现爱奇艺娱乐生态的优化升级。

作为国内最大的综合视频服务平台,爱奇艺运用年轻前沿、超酷文化和线下交互等自制内容策略,不断聚拢年轻用户的同时,持续在激烈的市场竞争中保持领先优势。进入暑期档以来,爱奇艺陆续为用户奉上大型原创专业音乐节目《中国新歌声》第二季、中国首档Hip-hop文化推广节目《中国有嘻哈》、明星高食商网综《姐姐好饿》第二季、“极致青春观点秀”《大学生来了》第二季和“儿童脱口秀网综”《了不起的孩子》第二季等一系列热门综艺,不仅收获亮眼播放成绩,更形成了“精耕细作、合理分工”的纯网综艺新生态。未来,爱奇艺将继续发扬平台创新精神,深耕垂直细分领域内容,助推纯网综艺市场向正能量、可持续方向蓬勃发展。


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