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伊利张剑秋:中国乳企共建乳业丝绸之路还需做四方面努力
2017-08-26 16:15:49 中国经济网
图为伊利集团执行总裁张剑秋发言。经济日报-中国经济网记者韩肖/摄
经济日报-中国经济网呼和浩特8月26日讯(记者 吴晓薇)今日,由中国乳制品工业协会主办,内蒙古伊利实业集团股份有限公司、蒙牛乳业(集团)股份有限公司协办的中国乳制品工业协会第二十三次年会暨第十七次乳品技术精品展示会在内蒙古召开。伊利集团执行总裁张剑秋表示,随着全球乳业合作的不断深化、领域不断拓展、链条不断延伸,中国乳业有望乘“一带一路”的东风,迎来发展的黄金机遇。对于中国乳企如何顺势而为,张剑秋认为应从品质、创新、全球化、共同发展四个方面作出努力。
第一,乳业生存和发展的基础是品质,因此,共建乳业丝绸之路,企业首先要把品质放在所有工作的首要位置。消费者对于高品质的产品和服务的追求始终没有变。这就要求整个行业,一方面将品质为基上升到战略层面,另一方面,要将对品质的高标准、严要求融入到日常工作中,贯彻于全产业链。
第二,用创新为乳业丝绸之路注入源源不断的新动力。随着人们的消费需求不断升级,企业只有不断创新,才能满足未来消费者多元化和个性化的消费需求、绿色水平和安全水准。对企业来说,创新就是要紧紧围绕消费需求,专注于对自身能力的提升。要善于利用互联网技术,洞察消费需求,做到精准发力。
第三,企业要通过“全球共享”来推动企业的国际化战略。在此过程中,包含着“引进来”和“给出去”的双重含义。“引进来”,就是集聚全球智慧,打造全球资源体系、创新体系和市场体系,整合全球优质资源;“给出去”,就是企业在国际化进程中要不断输出中国的“软实力”。
第四,共建乳业丝绸之路,需要所有乳企共同参与,共担责任。必须带动整个产业链共同发展。只有产业链上下游伙伴共同成长,我们行业的繁荣才会更长久,发展也更可持续。
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