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“北京旅游图片展”在瑞士洛桑举行

2017-08-25 09:16:47   国际在线

北京市旅游发展委员会负责人邹伟南、瑞中协会法语区分会主席白鹄先生共同为北京旅游图片展揭幕

图片展现场

国际在线报道(中国国际广播电台记者 刘素云):由北京市旅游发展委员会主办的北京旅游图片展24日在瑞士洛桑奥林匹克博物馆举行。本次展览旨在向瑞士各界展现北京作为旅游目的地的良好形象,推动中瑞两国的旅游交流与合作。

展览共精选了50多幅图片,按主题分为“古都风韵”“文化风情”“国际风范”“现代风尚”四个板块,全方位展现了北京丰富而独特的旅游资源。

23日,北京市旅游发展委员会代表团还在瑞士最大城市苏黎世举行了一场旅游推介会,来自瑞士旅游业和航空业的80多位专业人士参加,双方就如何提升两国旅游合作进行了深入探讨。

北京市旅游发展委员会相关负责人邹伟南在接受记者采访时表示,此次在瑞士举办旅游推介活动,是北京市为响应中瑞两国领导人今年初确立的“中瑞旅游年”而采取的一个切实步骤。瑞士的两场推介活动各有特点,其中苏黎世的旅游推介会侧重于向业内进行推介,洛桑的旅游图片展侧重向公众进行宣介。邹伟南表示相信,上述推介活动有助于提升北京的旅游形象和知名度,吸引更多的瑞士游客前往北京观光旅游。

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