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文旅集团助力全域旅游

2017-08-24 06:31:28   中国青年网

落实省委、省政府“把文化旅游业培育成山西战略性支柱产业”这一战略布局,大同市于2017年初率先成立大同文旅集团有限公司,成为大同把文化旅游产业作为产业转型的战略性支柱和龙头来打造,进一步整合全市旅游文化资产资源,加快发展全市旅游产业,促进全市旅游产业转型升级的重大举措。

大同文旅集团坚持“政府主导、规划先行、市场运作、多元合作”原则,按照“文化+旅游+金融”模式运营,以文化为核心,以产业为导向,整合旅游资源,融通资本,围绕云冈、恒山、古城三大人文资源,火山、长城、湿地三大自然资源,工业遗址、场馆中心、方特乐园三大特色资源,着力培育“中国古都,天下大同”文化旅游品牌,推动大同旅游从景点旅游向全域旅游的转变、从观光旅游向休闲度假的转变、从传统旅游向智慧旅游的转变、从单一业态向多业深度融合的转变。

该集团围绕搭建旅游资源整合平台、旅游产业开发建设平台、旅游项目招商引资平台、旅游发展资金汇集平台、旅游文化人才聚集平台,挖掘整合大同历史文化和旅游资源,创新旅游产业发展模式,引导社会资本参与旅游建设,开发拓展旅游全产业链,培育城市新的经济增长极,推动大同经济社会发展。

今年4月,由集团主办的大同市低空旅游项目精彩亮相,大同市“劳模”和先进工作者代表搭载R44直升机体验了一把“飞阅”古城的快感。这是低空旅游项目首度落户山西、勇做山西旅游“排头兵”的大同再次成为全国旅游发展的开拓者和引领者。

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