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中国版权协会理事长阎晓宏:在线音乐行业需打破独家版权模式

2017-08-24 17:41:43   国际在线

经济日报-中国经济网北京8月24日讯 人民教育出版社与沪江教育于今天联合主办的“互联网环境下的知识产权共享与版权保护”论坛在北京举行。会上,国家新闻出版广电总局原副局长,国家版权局原副局长,现任中国版权协会理事长的阎晓宏在《尊重原创 共享共赢》的主题发言中,谈及了在线音乐行业。他特别以腾讯和网易的独家音乐版权纠纷为例,强调音乐版权不能太过于独家,否则会影响音乐的传播和市场价值的释放。

据IFPI(国际唱片业协会)发布的《2017全球音乐报告》显示,2016年中国音乐收入增长排名从全球14名跃升至12名,未来有可能与世界上最大的音乐市场比肩。这样的市场潜力令人振奋,但如何打造出更加多元化的商业模式,为行业提供更多创造价值的空间是业内人士一直思考的问题。

对于行业而言,移动互联网的发展应该兼容并蓄,打破平台与平台的藩篱,以更加开放的姿态实现合作共赢。然而,独家音乐版权模式下,各家音乐平台为求独家资源,往往不惜头破血流,争相出高价购买海外唱片公司的音乐版权,甚至高出正常价格的数十倍。如此一来,产品体验的优化和创新被压制,独家版权成为了产品发展的王道。

据媒体报道,今年上半年,腾讯、网易、阿里、百度等均有参与对环球音乐的版权争夺。环球的授权费最初价值不过三四千万美元,到最激烈的时候最高出到3.5亿美元现金,加1亿美元股权,出价最少的卖家手里也攥着2.4亿美元现金。最终,腾讯摘得了环球版权,虽然口口声声称会进行版权分销,但是分销费用、分销条件、分销对象却扑朔迷离。独家版权的资源壁垒,俨然已成为行业发展的壁垒。

对于用户来说,独家版权导致原有的音乐APP歌曲流失,使用习惯将被迫调整。在决定播放某位艺人的歌之前,要先到不同的音乐APP上认真搜寻一番,免得在搜到了歌曲也播不了;即便是无目的随机播放,也要注意定期更换APP,否则有相当一批歌曲永远也循环不出来。公众从此会越来越关注艺人作品的版权归属,而这将对用户的日常听歌带来极大的不便。

目前,在线音乐市场的独家版权模式已经在一定程度上引发了行业乱象。如果产品的发展没有回归到用户的需求本源,而是建立在对资源的垄断和用户忍耐各种不便的基础上,本身就是背离提高用户体验的初衷,也是对移动互联网开放精神的背离。即使承诺再美,无疑也会令人生疑。(荣岩)

(原标题:中国版权协会理事长阎晓宏:在线音乐行业需打破独家版权模式)

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