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图为非洲动物。
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今年暑期,一些中国游客选择去遥远的非洲避暑寻清凉。记者了解到,由于南北半球季节相反,加之非洲东部和南部都是高原,海拔在一千米以上,目前,赤道以南的肯尼亚、南非、毛里求斯等旅游目的地正处于一年之中最凉爽的季节,温度非常适宜。加之签证利好、航班增加、特色旅游资源丰富等因素,今年国内赴非洲旅游非常热门。
随着旅游消费的不断升级,人们越来越追求个性化、品质游,不少具有独特体验的旅游目的地受到消费者的青睐。驴妈妈旅游网的数据显示,今年暑期赴非游预订人次同比上涨近2倍,赴非旅游热情持续高涨,8月中上旬迎来暑期出游最高峰。其中,追求独特旅游体验且有一定经济实力的25-40岁游客是赴非洲旅游的主力客群,该年龄段占比超7成;国内城市中,上海、成都、北京、广州、深圳、昆明、西安、南京、武汉、无锡成为十大热门客源地。中国游客暑期最爱的非洲避暑旅游目的地依次为毛里求斯、肯尼亚、摩洛哥、南非和突尼斯;整体价格较去年同期基本持平,集中在1-2万元之间,出游天数多在8天以上。
赴非游市场持续向好发展,一方面是因为许多非洲国家对中国游客持开放态度,陆续对华实施免签政策,如毛里求斯、摩洛哥、突尼斯都已对华免签,刺激着中国游客的出游热情;另一方面,非洲拥有许多独特的旅游资源,如肯尼亚动物大迁徙、在摩洛哥跟着《卡萨布兰卡》去旅行等,对追求个性化、品质游的中国游客有着极大的吸引力。
与传统看法不同的是,虽然国内赴非洲旅游路途遥远,飞行时间单程均在12个小时以上,但仍然有非常多的家长热衷于带孩子前往非洲,体验身临其境的动物世界。据有关数据显示,今年暑期赴非洲游客中,亲子家庭占比接近5成,比去年提升近2成。
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