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从一个半月的花期到全年有游客
2017-08-21 05:16:27 中国青年网
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本报讯(记者王晶 通讯员朱欢)18日,在黄陂区非公经济年轻一代联谊会成立仪式上,78位民营企业家一致推选黄陂云雾山景区总经理王琏杰担任会长,并分享了这位年轻海归回乡开拓创新再创业的经历。
王琏杰今年28岁,毕业于英国纽卡斯尔大学工商管理专业。他的父亲从30年前就开始创业,后来开发了云雾山景区。4年前,他学成归来开始协助父亲经营景区,后来接手负责整个景区的运营。
创业难,守业更难。云雾山景区已经是国家5A景区,但主打旅游产品杜鹃花每年只有春季一个半月的花期,游客量占全年的70%。其余10个多月该如何盈利?王琏杰思考着企业转型的新路子。他先后考察了全国各地游客量超过200万人次的大景区50多个,决定将云雾山景区传统的休闲观光旅游改造为休闲度假的新形态,增加互动体验式项目,修建特色住宿小木屋别墅,结合黄陂特色推出景区美食。同时,积极开展招商引资项目合作,在景区建起冰雕馆、蜡像馆、恐龙谷等游玩项目。淡季游客量也因此增加了,景区游客量每年增幅达50%以上。今年初,王琏杰被正式任命为景区总经理。
为了进一步挖掘云雾山景区的自然风光,王琏杰今年花了半年时间做好了景区的总体规划,在景区建设的同时对服务和管理进行提档升级。预计未来两年内,云雾山景区将增加21个互动项目和景点,打造山顶文化项目、开发溶洞、建设索道。
王琏杰 本人提供
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