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深耕汽车后服务市场 四川精典汽车今日上市

2017-08-23 14:51:52   央广网

深耕汽车后服务市场 四川精典汽车今日上市

2003年刚创立的时候,精典汽车还只是一家洗车连锁公司,与大多数洗车服务企业一样,把车洗干净、赢得回头客是精典汽车当时最实在的想法和做法。经过多年的发展,精典汽车在汽车美容方面,引入大健康的理念,内堂清洗不仅要清理干净汽车内堂,还要消毒杀菌,给车主提供一个更健康、更环保的车内环境。

精典汽车总经理唐智勇介绍,按照标准化的思路,精典汽车在汽车快修中自创了“精典换油十五式”,打造出了全新面对面施工沟通互动体验。在钣喷中心,通过全景云实时播放,让客户用手机知道自己的车辆维修状态;在保险方面则引进了直升机救援提升服务增值价值体验。全方位提出了一套“非4S的独立品牌连锁行业标准“。

深耕汽车后服务市场 四川精典汽车今日上市

4S店虽然质量能保证但收费普遍偏贵,而且位置大都远离市区;小作坊价格便宜,但经常出现偷工减料,服务业不标准,品质难以保证。唐智勇称,精典汽车以标准化的服务,切中用户洗车排队的痛点,通过APP、电话等预约服务,让用户可以精确安排洗车时间。同时,精典汽车标准化的服务和品牌影响力,让更多的用户愿意选择精典汽车来进行售后服务。

调查数据显示,目前成都汽车后市场,4S店占比40%,各类维修厂、个体维修门店占比55%,而标准化、规范化的独立品牌连锁企业市场份额仅5%,远低于欧美40%以上的市场份额。

“这正是精典汽车瞄准的市场,”精典汽车总经理唐智勇介绍,借助新三板上市的契机,精典汽车将会从成都中心城区向周边快速扩张,以成都为中心点,向周边的城市深度辐射。

深耕汽车后服务市场 四川精典汽车今日上市

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