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影版《三生三世》陷粉丝“锁场”门引争议

2017-08-22 09:05:33   中国网

三生三世》海报

《三生三世》海报

《三生三世》海报

中国网娱乐8月22日讯 据台湾媒体报道,正在大陆上映的电影《三生三世十里桃花》(简称《三生三世》)虽然票房达到23亿元(新台币,人民币5亿元),但惹了不少麻烦,负面口碑之外,还爆出粉丝“锁场”,甚至上了微博热搜榜。

前几年,大陆电影出现“幽灵场”(卖票但不放映的场次),但随着官方严格严管,“幽灵场”消失,现在又曝“锁场”。据了解,正常情况下,若没有人订票的场次,影院会撤场或换片;若有“粉丝”买2、3张票,戏院就得照常放映,这就是锁场。

和包场比相对划算

和包场相比,锁场是提高排片率最经济的方式,只用区区几张票就锁定一个可容纳百人的大影厅、提高排片率,太划算了。

也许是《战狼2》的强势,造成同期影片的危机感,于是大陆男星杨洋[微博]主演的《三生三世》出现了粉丝主动锁场的行为。陆媒报导,指杨洋的“粉丝”后援会贴吧上,汇报各地锁场进展的帖子比比皆是,“跑了一下午,5家影院32张锁场电影票。”“都去参与,排片很重要。快来贡献力量!”“排片竞争非常激烈,需要大量人手加群参与锁场,希望大家都来尽点力。”

刘亦菲[微博]的“粉丝”也以实际的买票锁场行动支援女神,尤其是上映首日和次日,以提高首周票房;粉丝还提出锁场重要策略,包括选择热门影院和黄金时间段等,甚至分析上座率对排片的走向等。

业者表示,很容易判断“粉丝”锁场现象。锁场都会买边角座位,把中央位置留给真正想看的观众;为避免被“锁场”的场次只有几个人坐的尴尬,“粉丝”们会进行集资填场,让所有边角座位都坐满,起码保证每场至少有20张票售出,影院不至于因此“反锁场”或“因故退票”。

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