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“锁场”是一场什么样的游戏

2017-08-16 15:49:58   中国青年网

■冀北仁

电影《战狼2》不断刷新中国电影的票房纪录,而同期上映的《三生三世十里桃花》则向大众普及了一个新词“锁场”。

所谓“锁场”是指粉丝为了避免电影因票房惨淡而下线,提前购买各场次的预售票,但是每场只买一两张。这就像火锅店里每张桌子上都只坐一个人,每人只点一盘豆芽菜。据称,粉丝很有力量,全国重点城市中,被“锁场”有近5万场。果真如此,那院线就亏大发了。

事实真的如此吗?当然那是不可能的。业内人士分析说,“锁场”是粉丝与影院斗智斗勇的过程。影院不是免费服务单位,岂能让粉丝左右了影院?真让粉丝左右了,那影院还怎么正常经营?再聪明再有能量的粉丝,也无法与影院抗衡。况且,排片是影院根据电影售票情况进行的科学安排,不给你排片你怎么“锁场”?当然,有时候影院也很听从粉丝的安排,比如观众喜欢的影片,粉丝不“锁场”影院也会尽量多安排放映场次的。电影《战狼2》刚上映时,排片量就不多,后来就越来越多了,哪个影院不愿意多挣些钱呢?

是的,我们应该承认粉丝是越来越有能量了。如果粉丝没有能量,那怎么会有为粉丝度身定做的粉丝电影呢?粉丝电影虽然含金量不是很高,但还是很有市场的。甚至粉丝的能量超乎你的想象。

去年年末,TFBoys成员相继庆生,粉丝们不仅购买汽车、地铁、飞机的涂装广告,还为偶像买下整座的欧洲庄园,作为庆生礼物送给偶像。在TFBoys中的一个成员的生日当天,粉丝斥资在美国纽约时代广场的11块LED巨屏播放了他的庆生视频。粉丝真够疯狂的,不由得不让人浮想联翩,粉丝真有那么大的财力吗?还是有明星公司背后的炒作?

然而,毕竟粉丝不是大款的代名词,其实,粉丝都是你我一样的芸芸众生。比如刘亦菲和杨洋的微博粉丝加起来也就8000多万,如果是几亿的粉丝足以傲视群雄,天天包场也没问题,何必每场只买一两张票占场呢?有人调侃道:“锁场”不包场就是刷流氓!“锁场”就是粉丝没钱还想烧钱的游戏,打脸也是啪啪的。观众看的是作品,粉丝看的是偶像;观众为好作品掏钱,粉丝为偶像掏钱。挣钱都不容易,烧钱等于烧坏自己的脑子。无知和虚荣,必将成为压垮粉丝的最后一根稻草。

“锁场”就是粉丝没钱还想烧钱的游戏。是游戏就有终结的时候,粉丝没有老烧钱的本事,该上岸时就上岸吧。况且,院线才是粉丝的老大,粉丝想左右影院,简直就是痴心妄想。影院身处市场经济的大潮中,岂能让专门追星的粉丝所左右?

在影院方面看来,粉丝“锁场”不过是雕虫小技,影院一句“设备故障”,粉丝就无可奈何。粉丝想以“锁场”站场让口碑不好的影片不下线,其实是徒劳的,影院不会听从你的安排。要想电影不下线,粉丝最好是祈求影片口碑票房齐飞,祈求明星认真敬业,不要只为了高片酬而一点也不下功夫。

电影是艺术,不是粉丝说好就好,更不是粉丝“锁场”,就能赢得好口碑好票房的。

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