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戴森招募阿斯顿·马丁高管入伙 吸尘器产商或进军汽车领域

2017-08-18 17:36:31   央广网

央广网北京8月18日消息(记者张奥 实习记者于洋)据经济之声《天下公司》报道,大卫·威尔是阿斯顿·马丁的采购负责人,他在职业社交网站linkedin上宣布加盟英国家电设计制造公司戴森。这是戴森在1年内聘用了第二位豪车品牌的高管,此前是伊恩·米那德,曾负责阿斯顿·马丁的产品发展。两位总经理级别的人入伙,让大家对戴森的未来多了一丝遐想,难道它要进军汽车领域?

戴森公司生产吸尘器、吹风机、电风扇等产品,它的用户忠诚度非常高。戴森是一家英国的工程技术创新公司,创立于1983年,以创始人詹姆斯·戴森的名字命名。它鼓励创新和工业设计,在业界既神秘又有趣。在戴森,所有的成员都被鼓励成为工程师。一踏进英国戴森园区的停车场,就有一架令人惊叹的战斗机停放在那里,这是创始人詹姆斯·戴森专门购买的,用来激励戴森成员,展望工程可以创造无限可能。

每个人在加入戴森的第一天,都必须花一整下午的时间来拆分戴森的机器,目的是学习机器背后的技术运行原理。无论你是来自销售、市场、客服或者工程团队,戴森人都必须对技术充满热情。因为,创意是戴森的第一生产力。

在网上只要搜索戴森,铺天盖地的都是戴森吸尘器。这是一款无绳、多用途的吸尘器,不仅可以清洁地面,还可以快速转换用于清洁高处及家中各种表面。为了让吸尘器轻便易拿,戴森发明了一款新型数码马达并注册专利,为它的产品建立了护城河。

他们在很多产品上都坚持独立设计、力求创新,吹风机、无叶风扇等等都深受消费者喜爱。创始人詹姆斯·戴森今年已经69岁了,但依然活跃在设计和研发一线,刚才说的无叶风扇就是出自他之手。

创始人戴森目前兼任公司的首席设计师,他曾说,戴森的职责非常简单——解释那些容易被忽略的问题。因此吸尘器、吹风机、干水器、风扇,每一产品领域都厂商众多,但它有独到的技术和设计。

在谈及雇佣豪车企业的高管时,戴森表示,他们计划在2020年前再招聘3000位工程师和科学家,同时和全球40个大学建立研发合作。

为什么媒体会猜测戴森可能进军汽车领域?因为早在去年3月,戴森就在总部马姆斯伯里镇附近建设了一个517英亩的园区,根据当地政府资料显示,申请时戴森备注的是汽车电池、机器人和人工智能。而且戴森在2015年以9000万美元收购了一家电池制造创业公司,并为它的研发预支了12亿美元预算。

戴森还雇用了一些研究人机交互、人工智能的工程师,另外特斯拉的前新闻发言人雷耶斯也加入了戴森,所以媒体一致认为戴森想做无人驾驶的电动汽车。

另外,阿斯顿·马丁,这家创办于1917年的老牌英国豪车品牌,两位创始人是赛车手和工程师,他们希望打造跑车中的劳斯莱斯,但因为销售受经济周期影响比较大,它几度易主。1987年被美国福特公司收购。2007年,又被英国资本Prodrive以9.25亿美元的价格购得。

阿斯顿·马丁每年才生产4000辆汽车,连续10年亏损,近两年也不得不大幅裁员。阿斯顿·马丁最新的计划是2019年推出新能源跑车,2040年实现所有车型的新能源化。

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