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跨界合作创造“客厅新经济”

2017-08-16 09:13:29   中国青年网

刘圈

很多消费者都有这样的感受,用手机和电脑看视频的体验感不如赖在沙发上看电视舒服。随着彩电行业的跨界合作和互联网向用户提供的各种应用服务的增多,消费者通过电视可以看想看的内容,这大大提高了电视机的开机率,互联网和电视的融合让电视的价值得到增强。在客厅场景中,以智能硬件为依托,以电视为载体,以互联网为纽带,造就了“客厅经济”模式的产生与崛起。而电视机,不单是一个屏幕,更是代表了新兴的互联网模式、高品质的内容以及更好的观看体验的价值聚合。

“过去,电视的开机率一直呈下降趋势。近几年智能机普及后,电视的开机率达到了73%的增长。今年1-5月份,康佳陕西市场的销售金额呈上升趋势,行业均价提高了500元左右。”康佳西北分公司总经理张发金解析到,“这些说明,彩电消费走向品质消费,品质的改善带来均价的提升。目前,4K的普及率在西安市已经接近80%,OLED接近2倍的增长,未来的潜力还会很大。消费者对电视机的要求不单是硬件第一,更追求内容和体验。比如能玩游戏,能语音控制、电视厂家与平台合作有什么新内容等。”当下,需要找到新的点,提高销量促进行业发展,而这新的点就是跨界合作,共赢共同发展。

目前市场上,70%的电视都是智能电视,它们纷纷围绕“4K”“8K”“智能语音”“HDR”等技术展开,各家电视品牌的硬件配置逐渐呈现出高度同质化现象,传统渠道增长乏力,面临下滑的压力、面临转型和规模上的压力。在消费结构转型时期,诸多压力成为跨界合作产生的背景,为消费者提供丰富的内容成为互联网电视的竞争重心。

据了解,今年6月,康佳集团和中国移动咪咕公司双方联手推出全新互联网电视——咪咕康佳电视,加速互联网业务营运布局,抢滩万亿级客厅经济。在智能电视飞速发展的大背景下,康佳借势中国移动“大连接、新未来”的发展战略,借助中国移动网络带宽优势,整合视频行业“平台+内容+终端”产业链各环节,相对于传统的互联网电视,将带来全新的客厅娱乐体验。作为一款创新智能电视,咪咕康佳电视不仅有超强的硬件配置,更汇聚视频、动漫、音乐、游戏、阅读等全产业链的咪咕会员体系,打通手机、电脑、电视三屏操控互动,配备新一代人工智能技术,整合了咪咕家族中的咪咕视频、咪咕游戏、咪咕爱唱和咪咕学堂四款明星产品,做到看电视、用电视、玩电视,充分满足各年龄层家庭成员的个性化需求。

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