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规范企业名称是必要的纠正

2017-08-16 06:17:38   中国青年网

本报记者鹿道铭

近日,国家工商总局发布《关于做好新形势下企业登记注册工作有关问题的通知》及《企业名称禁限用规则》,针对当前个别企业申请企业名称求洋求怪用历史名人名字等现象,该规则除了规定“不得使用语句、句群和段落”外,还对公司注册名字有诸多禁止性规则和限制性规则。今后,企业为追求眼球效应而在注册名称上标新立异的做法,将受到严格规范。

今年6月,一家以“宝鸡有一群怀揣着梦想的少年相信在牛大叔的带领下会创造生命的奇迹网络科技有限公司”为名的企业在网络引发争议,也引起了工商部门的注意。类似奇葩企业名称还有“深圳市赚他一个亿实业有限公司”“你瞅啥(深圳)科技有限公司”等等。这些以怪异或是蹭网络热点为噱头的公司名称,让人大呼“太另类”。

事实上,企业有自主确定叫什么名号的自由。不过,这种自由并不是无底线、无原则的。为了能博得关注,把心思都花在了如何起名上,奇葩名称只是为了炒作而炒作,不仅招致了社会上广泛批评,给企业形象带来一定负面影响,还干扰了企业名称的注册秩序。

企业名称创新可以,但要防止过犹不及。国家工商总局此次发文规范企业登记注册工作,是一次及时的、必要的纠正。对于那些有悖于公序良俗的奇葩企业名称,是时候该好好整治了。想靠起个奇葩名字来吸引关注度,只能是一个“昏招”,只有沉下心来,脚踏实地地做好服务、做好质量,才是企业在市场竞争中取胜的法宝。当然,整治奇葩企业名称,也不能因噎废食。加强监管和规范,目的是为了更好推动企业发展,而不是靠层层审批,扩大行政权力。政府有关部门要以更有力举措推进简政放权、放管结合、优化服务改革,激发企业创新的积极性。

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