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共享业态,多聆听用户心跳(人民时评)

2017-08-15 05:20:57   中国青年网

共享经济不仅要把选题找好,更要把文章做好。在商业布局的同时,更应该注重线下服务,尤其是向用户提供良好体验

继共享睡眠舱、共享雨伞、共享充电宝等共享模式之后,有高校学生推出共享厨房,某公交站台惊现共享马扎。日前,又有“共享健身房”出现在北京一小区内。在四五平方米的空间内,有空调、空气净化器、跑步机、电视等设备,扫码支付后即可进行健身。共享业态究竟能释放出多少可能性,引人遐想。

“逻辑可以让你从A走到B,但想象力可以让你走到任何地方。”不得不承认,那些共享模式“操盘手”具有强大的想象力,他们有相时而动的市场敏感,也有说干就干的行动力。一个个共享模式的破土而出,不仅让创业者行走在共享新业态的前沿,也丰富了共享模式的内涵,这正说明共享经济方兴未艾,前景广阔。

用户所需,就是共享的土壤。共享单车的出现,恰是瞄准了城市交通“最后一公里”难题;约一帮朋友唱歌越来越难,迷你KTV应运而生;对食堂饭菜不够满意,干脆来个共享厨房;嫌健身房太贵或太远,那就在家门口建造一个私人化的健身空间……一定程度上说,有需求就有市场,用户所想,就是创业者所向。紧扣市场脉动,聆听用户心跳,正是共享模式生机勃勃的根本原因。当一些人抱怨市场低迷、缺乏机遇的时候,不妨想一想转益多师;当有的人慨叹创意枯竭时,也许该问一问自己有没有“脑洞大开”?一个开放且有无限活力的市场经济,为所有人提供了展现才华和比拼创意的舞台。

共享模式的风生水起,吸引着资本大举进入,让不少资本把共享模式当成最能变现的风口。有投资团队在一个小时内就决定投资某共享健身项目,并完成了打款,足可见共享模式的吸引力。资本流向固然是由市场决定的,但同时也要注意,比抢占地盘更重要的,是如何守住、守好地盘。在这方面,一些新兴共享模式显然尚未做到尽善尽美。比如,有的共享健身房名不副实,仅有一台跑步机,以至于有网友谑称“把跑步机搬到小区里,就是健身房吗”?而一些共享项目也因管理不当极其耗费资源,引发公众担忧和遗憾。凡此种种都提示人们,共享经济不仅要把选题找好,更要把文章做好。

把共享经济的文章做好,不能只是把共享当成噱头,只拿共享说事而缺少真诚。对创业者与资本来说,在商业布局的同时,更应该注重线下服务,尤其是向用户提供良好体验,否则辛苦抢占的先机有可能得而复失。而对相关部门来说,监管是共享业态不可或缺的重要方面,不容有失。以让“青少年想唱就唱”的迷你KTV为例,它的出现满足了年轻人的个性诉求,但也给文化行政部门和文化市场综合执法机构提出了管理难题,比如,经营者是否应该取得相关许可?备案制管理让新业态飞速发展,未成年人的权益又该如何保障?回答好这些问题,是规范共享经济的题中之义。

作为近年来的新生事物,共享经济遍地开花,一方面说明中国市场蕴含着巨大活力和机遇,另一方面也提醒人们要给新鲜事物以充分的成长空间。这同时也是一个完善市场机制、调整政策法规的机会,可以让随后出台的监管政策更加公平有效。对共享经济多一些包容,它们就会走得更从容。同时,包容不是纵容,依法依规监管好共享项目,让用户获得更舒适的体验,它们才能拥抱更加广阔的前景。

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