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新报称,在中国近来掀起共享脚踏车和汽车的热潮之际,有运营商宣布将在本周推出“共享宝马”,引起了不少消费者的兴趣。
据新加坡《联合早报》网站8月14日报道称,中国这家共享汽车公司将从沈阳起步,在当地投放1500辆“共享宝马”轿车。宝马加装车载WiFi、指纹介入、人脸识别、酒精测试、智能语音等功能。报道称,此外,这款“共享宝马”不需要用户自己加油,全部由平台负责。“每台共享宝马,我们都在网上都可以监控,不仅燃油有多少我们知道,就是你踩几脚刹车,我们也清楚。”隋宏洋透露,“共享宝马”的收费标准是每公里1.5元(人民币,下同),每天200元封顶,新用户注册即有两次免费使用机会。同时,用户可免费任意在沈阳1400多个停车场的22万个停车位停放“共享宝马”轿车。使用“共享宝马”的程序和共享脚踏车类似,用户只需扫描车上二维码下载该共享汽车品牌的应用,注册并上传驾驶证缴纳999元押金,找到车辆后通过应用可打开车门。进入车内需要经过两大安全系统“检测”:人脸视频系统、红外线酒精测试系统,才可将车子开走。有消息称,在沈阳投放之后,宝马会先在北上广等一线城市进行投放,随后还会覆盖到全国各个城市。
报道称,“共享宝马”一宣布推出,立即引起网民热议。有人惊叹这款新产品比搭出租车和开私家车还便宜,但也有人质疑其盈利模式和商业可持续性。
事实上,北京、上海、深圳等地已推出了多款共享汽车,为城市出行提供了一种新的选择。在共享脚踏车过去两年带动共享经济成为中国资本市场追逐的焦点之后,共享汽车现在更被业界视为中国共享经济发展的下一个风口。
普华永道今年6月发表的《2017中国共享汽车现状与趋势报告》显示,目前中国投入运营的共享汽车数量已经达到3万辆左右,预计未来五年汽车分时租赁市场将以超过50%的增幅继续发展,到2020年,整体车队规模有望达到17万辆以上。
报道称,有分析认为,当前共享汽车的火热有其必然性,因为环境发生了变化。首先,在产能过剩、制造业过度发达、闲余资本过剩的背景下,汽车价格已经骤降,过去6万元至7万元一辆的汽车现在3万元就可以买到。其次,年轻一代的消费观正在变化,他们越来越重视使用权而非产权。
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