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李冰冰助阵展示睡眠瑜伽 慕思全球睡眠文化之旅启程

2017-08-14 22:35:54   央广网

8月11日,慕思第九届全球睡眠文化之旅启动仪式在北京举行,旨在通过旅行的方式,引起人们对于睡眠质量和重要性的关注,倡导健康舒适的睡眠潮流,加深人们对健康睡眠文化的理解。慕思寝具总裁姚吉庆、国际巨星李冰冰等一同出席了本次活动,跨界女王查可欣受邀担任主持人。

自2009年起,慕思就倡导人们卸下时间的束缚,探寻城市中的慢生活,每一年都会举办全球睡眠文化之旅,邀约慕思用户前往国外不同国家和城市感受旅途中睡眠文化的奥义。通过八年睡眠文化传播的探索和沉淀,形成了慕思独有的睡眠文化,而今年作为慕思第九届全球睡眠文化之旅,慕思将远赴北美,在北美纯净自由的国度中探索睡眠之道。

李冰冰掀起“睡眠瑜伽”新潮流

从2009年开始,慕思每年都会邀约国内当红名人明星共同探究当今人们睡眠问题的解决之道。而今年,慕思与国际巨星李冰冰携手,探讨“运动”如何让“睡眠”变得更好的可能,掀起了一阵“睡眠瑜伽”新潮流。

活动现场,李冰冰罕见公开身着瑜伽服装现身,身形匀称,神采奕奕,全力配合此次慕思重磅发布“睡眠瑜伽”的文化概念,她更现场大方展示了自己睡前必备瑜伽招式,每一招都娴熟到位。

除此之外,李冰冰还分享了自己在做完瑜伽后会摆一个“枕头阵”帮助睡眠,其中被她随身携带的一个枕头便是去年在慕思超级品牌日活动中慕思赠与的“枕王”——慕思凝胶枕。李冰冰称赞慕思产品十分舒适,使用后便再也离不开,并现身说法道:“背着慕思的床到世界各地有些困难,所以我只能背着慕思的枕头走遍全世界。”

为何慕思会继去年慕思超级品牌日后再度选择与李冰冰合作,共同启动第九届睡眠文化之旅?答案显而易见,在如今竞争激烈的娱乐圈中,李冰冰凭借其过硬的实力,成为国内为数不多进军国际影坛的女星,在国内外常年的奔波中,她早已对睡眠有了自己独家的心得体会,更是出了名的“瑜伽达人”,是慕思诠释“睡眠瑜伽”的极佳人选。

“女特工”获赠慕思新款“椅特工”

李冰冰作为国际一线电影明星演过国内外多部电影大片,她曾经在《生化危机5:惩罚》中饰演一个女特工,神秘、冷艳,做事毫不含糊,和慕思赠与李冰冰的007特工按摩椅的特质十分相符。慕思007特工按摩椅凭借其智能的独特按摩手法,令人们全身放松,帮人们“干掉”疲惫与困顿,有助于延长深睡眠时间,提升健康睡眠质量,包括它拥有七大“新”特点:新科技、新机芯、新程序、新功能、新音乐、新造型、新色彩,都是在助眠按摩椅产品上做出的极大创新。

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