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司徒雷登创办的《生活》画报惊现张裕白兰地广告

2017-08-14 15:13:16   中国青年网

中新网8月14日电 许多人都知道司徒雷登当过燕京大学校长和美国驻华大使,可能鲜为人知的是,司徒雷登还当过《生活》画报董事长。张裕公司珍藏的一份刊有张裕白兰地广告的《生活》画报显示,刊头位置醒目地印有“董事长司徒雷登”,英文表述为“Diretor:Dr.J.L.Stuart”。画报的英文名称为“LIFE PICTORIAL”,社址在北平南池子大街四十八号。

张裕公司珍藏的这份《生活》画报为第十二期,出版时间为民国三十五年二月十五日(1946年2月15日),由京华印书局代印,开本为16开,版面共8版,第二版右下角刊登的《本报启事》第二条称:“本报发行之目地为宣扬中美文化之合作,与一般营业性质不同,本埠及外地各大书局、报坊愿分销者可来社面洽,利润从优。”

本期《生活》画报主要内容有《全国奋起扑灭烟毒》《海军纪念日在纽约》《八年苦斗的一页光荣战绩》《赫尔根森林争夺战》《希特勒地下室探险记》《战后的新式汽车》《风行美国的举重运动》《时装表演会》。其中,刊登在第六版的专稿《希特勒地下室探险记》,由美国《生活》画报摄影师凡笛佛和通讯员柏希奥斯供稿;刊登在第七版的简讯《时装表演会》,报道了歌星白光在北平参加的一场时装表演会。

本期《生活》画报的广告只有两条,一条是发布在第四版的中南银行广告,另一条即发布在第八版的张裕白兰地广告,广告语称:“张裕——四十年白兰地,常饮益寿延年。”广告显示,张裕公司的驻平(北平)办事处设在东安市场内庆林春、前门大街庆林春、正阳门庆林春;驻津(天津)办事处设在广东街74号。据1937年中华化学工业会会刊《化学工业》杂志第十二卷第一期刊登的《烟台张裕葡萄酿酒公司概况》描述:“白兰地则为将葡萄酒经过蒸馏而得之蒸馏液,在酒桶中存储若干年。白兰地之香味愈陈则愈醇。”(陈耀明)

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