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摩天轮票务创新模式与技术 打造阳光票务平台

2017-08-14 11:09:10   中国青年网

中新网8月14日电 近年来,政府对文化行业的重视程度日益增强,日前,文化部印发《文化部关于规范营业性演出票务市场经营秩序的通知》,针对当前票务市场存在的突出问题提出了一系列管理措施,促进文化行业健康发展。

对此,摩天轮票务表示,在对《通知》进行了深度仔细地理解之后,企业也坚定了紧跟新政,打造阳光票务的决心,以及在做好自身的同时,与产业链伙伴共推产业繁荣的信心。

创新模式与技术 打造阳光票务平台

摩天轮票务早在创立之初就力求通过先进技术和运营手段,帮助用户提升购票体验,维护票务市场秩序,并通过企业自律带动行业规范。作为一家票务交易服务平台,摩天轮票务将主办方、各级票务公司等票源方信息汇聚在平台的同时,向用户展示经过严格审核后价格更低的票品。让用户在更短的时间,以更低的价格,买到想要的演出票。同时,作为第三方服务平台,摩天轮票务还通过卖家实名制、限制最高价、技术防炒票等多项手段加强平台规范化运营,从源头保障消费者权益。

通过打破原有的信息不透明,摩天轮票务让原本两端因为信息不匹配而诉求无法满足的供需双方都得到满足,探索出票务行业新的发展路径。在摩天轮票务平台,即使热门演出也有折扣。

打开摩天轮APP,首页热门演出之一的汪峰个人演唱会北京站显示8.5折起,本场演唱会最新980元票面打折后仅售866元。这种热门演出的折扣在其他平台是极为罕见的,在摩天轮票务平台上,这样的折扣票覆盖率则超过90%。3-9折的门票比例达到所有票品的65%。这有赖于摩天轮票务平台自主研发的“多渠道供票低价优先机制”。

提升用户文化消费积极性 助力文化惠民

市场表现证明,海量折扣票模式对用户观看演出积极性有显著提升。据摩天轮票务平台最新运营报告显示,7月摩天轮票务平台月出票量已破9万张。后台大数据表明,有四分之一以上的用户因为折扣优惠而购买演出票,很多演出上座率由70%上升到85-90%。

分析人士指出,规范阳光的票务平台有助于拉动大众文化消费积极性,让想看的人能够花更少的钱购票,可看可不看的人,因为购票方便、价格优惠而选择去看,有效提升剧场上座率,进而提升从业者创作积极性,让文化产业向着更健康的方向发展,实现良性循环。

在摩天轮票务看来,企业的天职是为社会创造价值。其中不仅包括对GDP的提升、纳税额的贡献,更包括对国人精神世界的丰富、文化与文明的提升,而企业也必将在创造物质与精神财富的过程中,受到越来越多社会公众的认可。

“文化部新政的出台,将更好的保障消费者权益,助推票务市场的规范化发展,也为更多透明阳光票务平台带来更好的发展机会。这与我们平台创立的初心不谋而合,也让我们对海量折扣票模式的发展更有信心。”摩天轮票务负责人表示,伴随经济发展和消费升级,中国的票务市场还有很大的发展空间,我们也会进一步加强平台建设,升级用户体验,让更多人走进剧场,助力文化惠民。

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