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阿里文学聚焦文影游联动 大文娱成果初现

2017-08-13 21:41:47   国际在线

8月12日,阿里文学在首届中国“网络文学+”大会上举办主题为“网络文学平台赋能的新方向”分论坛。阿里文学总编辑周运发表主题演讲。

去年,阿里文娱集团正式组建,阿里文学定位于IP内容源头。成为IP全链路衍生的起点。目前,阿里文学已经从数字阅读领域发展到以IP为核心的文化娱乐产业中,成为内容供给侧的源头,并将以实业心态进行长期发展。

阿里文学总编辑周运表示,网络文学正在迈向融合时代,阿里文学将通过理念、模式、标准、内容四方面赋能网络文学,打造以网文IP为核心的文影游联动模式,实现价值和内容层面上的共赢。

会上,阿里文学还公布了IP正向和反向衍生案例,《西河口秘闻》、《刑凶手札》、《诸天纪》、《火星情报局》等大文娱联动项目的最新进展。

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