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有情怀,才有票房
2017-08-12 08:19:45 中国青年网
□万阕歌
“猫眼电影”网站的数据显示,截至8月10日,《战狼Ⅱ》的票房已经突破40亿元。这样一部举国关注的现象级国产电影的出现,不仅令观众惊喜,也为整个中国影坛增光。另据媒体报道,它在海外的表现也非常抢眼,马来西亚、新加坡等国家的一些电影院座无虚席,在澳大利亚的悉尼、墨尔本等城市更是场场爆满、一票难求。可见,《战狼Ⅱ》是真正“打得响、走得出去”的“大片”。
一些业内人士认为,这样一部军事题材的影片在“八一”建军90周年时上映,可谓正逢其时,影片传达的爱国情怀也很容易让观众产生共鸣。的确,《战狼Ⅱ》之所以能实现口碑、票房“双丰收”,一个重要的原因是其在商业动作片“外壳”之下蕴含的弘扬主旋律的“内核”,这个“内核”包含爱国主义、英雄主义、人道主义等多种正能量元素,激发着观众的内心情感。一句话,这是一部有情怀的影片。
有没有情怀,正是它与一些凭借明星光环和粉丝贡献收获高票房而口碑惨淡的影片的重要区别。网上有消息称,近日一些追星的粉丝试图通过“买票锁场”的方式保证某些电影的排片,却遭部分影院退票处理。而前不久某部校园题材电影的“跪求排片”风波,更让人唏嘘不已。影片要想赢得市场,靠的是质量,要用尽心思把影片拍好,让院线愿意排片,让观众愿意观看。否则,一切都是徒劳。???7
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