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打造自主品牌 践行实业报国 红豆三代人60年的实业情怀

2017-08-10 08:16:39   

从1957年只有几个人的手工小作坊的艰难起步,到1980年代乡镇企业的艰难转型;从1992年江苏省首家乡镇企业集团——红豆针纺集团的成立,到2007年走出去建立柬埔寨西哈努克港经济特区,红豆集团60年发展画卷徐徐展开。红豆集团走过的艰难而辉煌的60年,不仅是中国乡镇企业发展的缩影,也是中国民营企业发展的一个样本。

心怀创业梦,辞掉“金饭碗”

在红豆集团档案室,保存着一张1988年7月27日的《新华日报》,这张报纸已经发黄,报纸上有一篇《大学教员周海江到乡镇企业展才华》的报道,在当时引发社会热议。那时的周海江23岁,毅然辞去河海大学的教职,来到还处于创业阶段的港下针织厂(红豆集团前身),从车间基层做起,历任车间副主任、厂部秘书、公司总经理等职,至今他在红豆工作30年,与员工共同把红豆集团打造成年销500多亿元的大型跨国企业集团,直接、间接解决就业15万多人。

谈到当初的选择,红豆集团董事局主席兼CEO周海江说,父亲周耀庭因为乡镇企业招不到大学生,动员他辞职到厂里,但母亲和亲戚都强烈反对,认为他的选择是打碎了自己的“金饭碗”,到前途未卜的乡办企业捧“泥饭碗”,是自断后路的冲动行为。而自己冲破重重阻力,毅然辞职返乡与父亲一起创业,这与自己在深圳大学接受的开放思维熏陶有关。深圳大学求学的经历,让他较早接受到了市场经济,亲身经历深圳的改革浪潮,一个创业梦想的种子其实在不知不觉中就埋在心底了,正是这个创业梦想,才让自己辞掉金饭碗,来到乡镇企业施展抱负。

创新永不止步,改革释放活力

红豆集团能够保持快速稳健的发展步伐,与周海江敏锐的商业眼光和敢于创新的变革精神密不可分。周海江进入企业之后,运用自己所学,勇于探索,大力推进改革,给企业带来了科技、管理和观念上的巨大变革。“四制联动”使企业管理实现质的飞跃;“两权分离,三权制衡”激发企业经营者的潜能,最大限度地调动了企业经营者的积极性;“转型升级”一手向研发设计要竞争力,一手向品牌要效益,打造属于自己的“微笑曲线”,成功实现了“研发设计”和“品牌网络”的深度转型。传统产业高新化,高新技术产业化,加速实现产业升级。“全员竞争上岗”,给每个人公平竞争的机会,改关系导向为绩效导向,使红豆充满活力;设立“书记、总裁信箱”“回音壁”,让每一名员工都可以与党委书记、总裁直接对话,提意见、发牢骚,将心中的感想、怨气、怒气毫无顾忌地发泄,不但使员工情绪得以释放,而且将员工的意见、牢骚转化为企业发展的金点子。

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