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第40次《中国互联网络发展状况统计报告》发布:移动互联网主导地位强化
央广网北京8月4日消息(记者冯烁)据中国之声《全国新闻联播》报道,中国互联网信息中心今天发布第40次《中国互联网络发展状况统计报告》。报告显示,我国移动互联网主导地位强化,商务交易类应用保持高速增长,促进消费,带动转型升级。
截至2017年6月,我国网民规模达到7.51亿,占全球网民总数的五分之一,互联网普及率为54.3%,超过全球平均水平4.6个百分点。而我国手机网民规模达7.24亿。网民中使用手机上网的比例由去年(2016年)年底的95.1%提升至96.3%。其中,移动支付用户规模达到5.02亿,线下场景使用特点突出,4.63亿网民在线下消费时使用手机进行支付。
中国互联网络信息中心副主任张晓介绍道,“从增长的趋势上来看,我国网民一直保持着小幅增长的稳定趋势。移动互联网是一个增长的核心,在新增的网民中,94.5%都是在用手机来看。手机的增幅比互联网增幅要快,所以,移动依然是我们一个非常重要的趋势。”
此外,今年上半年,商务交易类应用持续保持高速增长。网络购物、网上外卖和在线旅行预订用户规模分别增长10.2%、41.6%和11.5%。
张晓表示,网络购物市场消费升级特征进一步显现,线上、线下融合向数据、技术、场景等领域深入扩展,“上半年网购取得10%的增速,用户规模是5亿。消费升级我们看到三个趋势:第一个就是品质化,大家现在越来越愿意买一些有机生鲜、优质的全球购;第二个是智能家居、智能移动设备也很受欢迎;第三个,我们看到一些新商品的消费,比如扫地机器人、洗碗机,这类新商品的增速。”
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