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零售通“幻化”出天猫下半身 洋“财神”看好:这是咱们的事业

2017-09-22 16:52:16   中国经济网

“赚得快、超好卖、零售通、划得来……”近日,一段颇具喜感视频在几十万零售小店老板朋友圈中热传。一身财神装扮,近乎洗脑的曲风,让亿滋食品中国区总裁Stephen Maher和中国区销售副总裁蒋时杰成了小店老板眼中的网红。

销售规模半年增长500%亿滋中国总裁说:这是咱们的事业

“视频里的老外头摇来摇去蛮滑稽的,不过那个小包装的奥利奥确实好卖,我这个月已经补货了三次。炫迈月光宝盒我也是看到视频后第一次进货的,没想到周转非常快,也已经下单第二盒了。”位于杭州萧山的天猫小店甜蛋家超市老板钟南海说,自己没想到阿里巴巴零售通在大品牌心中的分量那么重。“中国区总裁都上阵吆喝了,你说零售通好不好?我们做天猫小店肯定有信心啊!”

阿里巴巴零售通事业部商品中心总经理杨华介绍,亿滋是在2016年7月入驻零售通平台的,截至8月已经在平台实现单月5万家动销门店的表现,同时新增的活跃门店还在以每月5000家左右的速度增长。“最近半年,亿滋销售额增幅高达500%,动销门店数量翻了6倍”

这样的势头,让亿滋越来越重视零售通建立的智能分销网络。Stephen Maher在阿里巴巴零售通战略发布会上,表示亿滋已经将零售通当做最重要的合作伙伴。“这不是零售通的事,也不是我们亿滋的事,这是咱们一起的事业。”Stephen Maher说,通过零售通实现渠道下沉,服务600万家零售小店老板,不是阿里巴巴的计划,也不是亿滋的计划。“是咱们的计划,咱们的目标,咱们的未来。”

拥有奥利奥、闲趣、炫迈等多个知名品牌的全球食品巨头亿滋,深耕国内市场多年,庞大地推分销团队覆盖 60万家门店,传统分销市场已相对饱和。亿滋中国区销售运作与发展总监周力坦言,要想凭自身之力触及更多门店并不现实,渠道下沉难,商品动销更是难上加难,只能靠传统批发环节粗放分销。

周力表示,零售通智慧渠道通路的分销的速度和广度,是品牌在传统销售模式下无法实现的“活跃店成倍的上升,也是让我们非常欣喜。”周力介绍,相比传统渠道分级铺货的速度,零售通大大超越了亿滋的预期。“比如我们一款单品‘炫迈月光宝盒’,8月份销售目标1万套,但仅仅用了一周时间就完成了这个目标,结果后续我们又加推了5万多套。”

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