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零售业者在厦论道“新零售”趋势与发展之道

2017-09-22 16:22:13   央广网

央广网厦门9月22日消息(记者郭婕妤)今天上午,2017集思明道中国(厦门)新零售高峰论坛开幕,见福便利店、微软、阿里、丰盛榜等三十多家优秀企业共同聚焦新零售时代的趋势、机遇和企业进化之道。企业高管表示,运用互联网、物联网技术,感知消费习惯,预测消费趋势,引导生产制造,为消费者提供多样化、个性化的产品和服务才是真正的智慧零售。

论坛现场

论坛主办方、赢时代旗下众创空间董事长曾荣群在论坛上致辞。他说,在电子商务领域,流量红利在减少,获取流量成本在增加,新零售的发展需要产业界一起配合,以用户为中心的大数据分析、社群经济运营和物联网技术的成熟将推动新零售更好的整合。曾董事长认为,无人便利店和无人值守的货架将是新零售发展的趋势,而传统零售业的改造,一定要注重新技术的运用和人性化的服务方法。

台湾购物中心协会秘书长陈奕贤接受采访

怎样运营新零售企业,使消费者对品牌信任度增加,这些都将是零售业在迎接“第二春”时要面对的新问题。台湾购物中心协会秘书长陈奕贤表示,自从手持式装置和其他数码科技在实体店得以普及之后,给用户带来便利性,但实体店还要运用新科技,让线下门店改造升级为体验消费场所,助力实现端住顾客,黏性经营。

台湾保乐多资产管理有限公司总经理陈其昌看好大陆新零售商机

“大陆的新零售发展比台湾蓬勃,但发展新零售也要注重服务,这方面大陆可以借鉴台湾零售业的优点”,台湾保乐多资产管理有限公司总经理陈其昌在接受记者采访时谈到,新零售是发展的趋势,让O2O模式更为深入,太平洋百货,诚品书局、新光天地等台湾业者看好商机,纷纷来到大陆发展,寻求技术等各方面的合作,希望利用新零售的浪潮走到新兴市场的前列。

陈总经理说,线上购物没有“面对面”的过程,新零售产业要让线上科技帮助线下,更好地掌握消费者购物心理和需求的变化,把线下的商品特质表现出来,使消费者能更真实地理解商品,避免购买落差,从而推动产业的发展。

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