新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China

天猫月饼季“暗战”正酣

2017-09-22 07:47:15   中国经济网

中秋礼品市场升温,各商家也掀起了一场月饼“暗战”,天猫则成为了品牌角力的练武场。继奥利奥、星巴克、哈根达斯等洋品牌跨界抢夺月饼市场之后,五芳斋、美心等国货品牌也不甘人后,在智慧门店、IP合作上玩起了新花样,以此吸引更多年轻消费者。同时,天猫也成为一座沟通陆港两地零售的天桥,带领香港老字号品牌组团北上。

故宫飞天茅台月饼“朕”合心意

为了满足文化吃货的口味癖,故宫在天猫上专门开了一间名为“朕的心意”的官方旗舰店,开口笑板栗、八珍粥、贵妃饼、一品芝麻烧饼、海错图饼干等多款古方创新食品,都是店内炙手可热的爆款美食。中秋将至,故宫也应景地推出了系列“皇家月饼”。

其中用飞天茅台酒制成的“五仁月饼”最有看点。飞天茅台最近价格一路飞涨,市场价从两年前的700元窜升到如今1800元也一瓶难求。用国粹飞天茅台作为月饼“馅儿”,也只有故宫才有这样的皇家气派。

这种融入珍贵配料的“御膳房”糕点,如今已经借天猫“飞入寻常百姓家”。在故宫的天猫店里,同时还有一系列经过改良的清代宫廷“食疗”方子,慈禧老佛爷用来暖胃调经的红糖姜茶、手工枣泥核桃藏饼糕点、来自燕山经古法制作的贡栗……

“故宫食品与天猫开启合作,是一次将中华‘民以食为天’的传统饮食习惯与年轻人网络消费紧密结合的尝试,让年轻一代也能以最便捷的方式把故宫文化带回家。”故宫博物院副院长娄玮表示。

五芳斋智慧门店开到高速路上

创始于1921年的五芳斋,是国家首批“中华老字号”。中秋季到来,这个老字号又和天猫一起尝试了新玩法。

在与天猫的共创下,五芳斋在沪杭高速路段的服务区内,开起了3家卖月饼的“智慧门店”。和其自营的线下门店不同,经过天猫的智能化改造,这些门店已经能够实现线上、线下数据共享,为品牌提供了全渠道的消费者数据洞察。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31499584.html
Server: cms-8-251
Date: 2024/11/16 00:23:32

Powered by China
China