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茅台捂价五粮液涨价 二三线酒企蹭热点量价齐升

2017-09-21 07:22:48   中国经济网

本报记者 夏 芳

伴随着中秋节、国庆节的临近,白酒行业迎来传统的黄金销售旺季,在资本市场中,白酒板块迎来“喝酒”行情,个股涨幅令人惊叹。在线下白酒江湖中,以茅台、五粮液为首的高端白酒备受消费者热捧,二线、三线酒企也蹭热点,市场销售和股价走势都十分抢眼。

一线名酒引领行业向好

值得一提的是,白酒行业经过4年时间的调整,自去年年底高端白酒率先回暖后,今年以来市场表现更是紧俏,以茅台、五粮液为首的高端白酒市场缺货、价格攀升是不争的事实,而其他次高端白酒受一线白酒量价齐升带来的市场空间,表现也十分抢眼。

《证券日报》记者了解,一线名酒茅台、五粮液的价格在今年内有了质的飞跃,虽然市场上标注1600元/瓶,甚至1700元/瓶的茅台酒处处可见,但是,茅台自营店、专卖店的价格坚守1299元/瓶的价格底线不变。为此,也一度引发“黄牛”排队购买茅台酒的壮观景象,但是,从茅台出台的政策及公司加大市场供应量来看,茅台守价的决心不容置疑。

一位茅台相关负责人昨日对《证券日报》记者表示,为了让更多的消费者喝到茅台酒,茅台将在中秋节、国庆节期间投放5600吨茅台酒到市场上,另外,茅台打造的茅台云商的销售额十分可观。而为了抑制“黄牛”抢购茅台酒,茅台联手阿里等开发反黄牛软件。

而五粮液,目前市场价已经到了969元/瓶,而逼近千元的五粮液同样受到消费者的热捧,在中秋节、国庆节销售旺季到来之前,五粮液对部分违规经销商进行了处罚。

据了解,五粮液股份有限公司及五粮液品牌事务部近日下发通知称,终止与重庆锦晖酒类销售有限公司等6家经销商或者专卖店的合同计划。而此举也彰显了五粮液加强市场管控,理清市场秩序,让企业健康发展的决心。

事实上,一线白酒五粮液和茅台量价齐升的同时,二线、三线酒企也“蹭热点”,它们的高端酒销售也出现量价齐升的景象。

纵观整个白酒行业,虽然此轮行业的繁荣是在茅台、五粮液为首的高端酒企的引领下形成的,但是酒行业内仍然有大量的酒企日子不好过。这从A股19家白酒企业的表现则可以看出,地方龙头企业及规模性企业的业绩表现较好,它们在资本市场中也表现不俗。

资本市场迎来喝酒行情

昨日,洋河股份股价跳空高开,最高涨幅超过9%,最终报收于95元/股,当日涨幅为6.15%。而贵州茅台、五粮液、水井坊、山西汾酒等的股价冲高后回落。但是,纵观19家白酒公司股价年内的涨幅来看,其中多家公司的股价涨幅超过50%,而山西汾酒奶内股价涨幅超过100%。

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