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黄牛买茅台堪比春运抢票 茅台已开发反黄牛系统

2017-08-14 09:09:40   证券日报

(原标题:“黄牛”雇人排队狂买茅台堪比春运抢票大片茅台已开发反黄牛系统)

眼下,贵州茅台正在遭遇“酒荒”。市场上传递出的信息除了“断供”、“缺货”等词外,茅台4500吨酒供应市场的消息被“酒荒”淹没。

而这场酒荒的背后,是市场真实表现还是人为因素,茅台酒真的那么火吗?每天去排队购买茅台酒的人,他们是真实消费还是炒货?茅台承诺的4500吨酒的投放情况如何?能否缓解当前的酒荒呢?

带着疑问,《证券日报》记者查阅了贵州茅台官网、其它电商渠道以及部分线下渠道,以及茅台相关负责人,就茅台的现状进行了调查。

国庆前每天限量供应茅台酒

8月13日10时23分,在贵州茅台官网上,记者点击有关53度茅台酒的相关产品加入购物车时,结果均显示“库存不足”。

在酒仙网上,53度飞天茅台500ml(2014年)的售价为1959元,53度飞天茅台500ml(2012年)的售价为2499元,2011年的茅台价格为2699元/瓶,2015年的价格为1888元/瓶。而在1919官网上,记者并未找到53度500ml飞天茅台的踪迹。

在电商渠道买不到茅台酒,线下门店是否也一瓶拿求呢?值得注意的是,茅台控价的态度从各个渠道上可以看出是十分强硬的,然而,市场上茅台价格却持续走高,1500元/瓶、1600元/瓶的价格标签摆上了烟酒店、商超的柜台。为了控价,茅台在中秋国庆双节前推出了限价限量的活动,并公布了北京地区70家销售网点的电话和地址。

为此,《证券日报》记者以消费者的身份致电茅台北京地区70家茅台酒销售网点中的部分网点,就能否买到茅台酒一事做了调查问询。

其中,北京市东城区5家(其中两家电话相同)茅台酒销售网点都接通了记者的电话。针对是否能买到53度飞天茅台,4家茅台酒销售网点的工作人员均表示该时间段已经售完,其中,一家销售网点表示,每周一至周五都有销售,不过每天只有18瓶酒,而且每人只能购买2瓶茅台酒,理由是库存有限,所以不会大量供应。

另外,东城区一家茅台销售网点的工作人员表示,目前没有飞天茅台酒卖,只有五星茅台酒,价格为1289元/瓶。

“我们8:30上班,今天不到半个小时就卖完了35瓶飞天茅台酒。”茅台以销售人员对记者表示,早上上班前,就有人来排队了,每天每人只能购买2瓶酒。

东城区5家茅台酒销售网点如此,那么,西城区又是怎样的景象呢?

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