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原标题:茅台高层致信战狼,数万员工要“被感想”?
据悉,贵州茅台集团董事长袁仁国,党委书记、总经理李保芳,联名致信吴京,对他及电影《战狼2》剧组所表现的爱国主义情怀表达敬意,对吴京为民族品牌、“中国制造”的大力推介表示衷心感谢。并称茅台集团把观看《战狼2》当成一次爱国主义教育活动,组织各支部员工分批包场观影,同时要求员工写观后感。影片观看后,在三万多名国酒员工中引起强烈反响。(8月7日贵州茅台官网)
本文图均为国酒茅台官微图
包场看电影,以前常有,近年来貌似不太多了。毕竟,每个人的兴趣爱好不同,喜欢的电影也有差异。这些暂且不论,不管怎样,茅台此举也能够让员工接受一次爱国主义教育,提高员工的民族自豪感。但是,茅台高层公开给剧组致信多少有几分“蹭热点”“搞营销”的意味,给企业赚取了足够的眼球。
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