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茅台高层致信战狼:感谢对民族品牌的无偿推广

2017-08-09 14:33:49   中国青年网

8月7日下午,贵州茅台集团董事长袁仁国,党委书记、总经理李保芳,联名致信吴京,对他及电影《战狼2》剧组所表现的爱国主义情怀表达敬意,对吴京为民族品牌、“中国制造”的大力推介表示衷心感谢。

本文图均为国酒茅台官微图

以非洲撤侨为取材背景的《战狼2》,是知名演员吴京执导并主演的爱国动作片,它不仅是近期国内最火的电影,也是各界评论的焦点。坦坦荡荡宣扬爱国,大大方方推广国货,吴京铁骨铮铮的硬汉形象,特别是端着茅台酒瓶仰头痛饮的镜头,成为观影者热议的经典桥段。

茅台集团给吴京的感谢信这样写道,“在您及贵剧组的精心策划和倾情演绎下,《战狼2》强势引爆暑期电影档,上映短短十多天,票房一路高歌迈进三十亿大关,不断刷新华语电影各种记录,成为一个现象级电影。”

《战狼2》强烈的价值取向,与国酒茅台的企业价值观高度吻合。感谢信说,“感动”与“震撼”成为广大影迷对《战狼2》的第一观后感,《战狼2》业已成为时下爱国主义情怀的代名词。“在此,谨向《战狼2》取得如此骄人的成绩致以衷心的祝贺!并对影片中表现出的爱国主义情怀向您及贵剧组致以崇高的敬意!”

感谢信强调说,“在《战狼2》中,您无偿对国酒茅台进行了情景植入,使这张中国名片再次香艳世界,引发了广大影迷对民族品牌的热烈追捧。”

电影中出现的茅台和北京吉普,是不是植入广告?吴京在接受媒体采访时明确表示:“茅台和北京吉普,都不是植入的广告,我就是想宣传下国货,让世界见识到真正的中国制造”。

责任编辑:孙鑫鑫 CN066
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