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山西垣曲电子商务畅销青皮核桃

2017-08-26 17:10:48   央广网

央广网垣曲8月26日消息(记者贺威通 山西台郑云 运城台张强)目前,山西省运城市垣曲县的青皮核桃大面积成熟,已经具备采摘条件,为了打造公共品牌,带动贫困户增收,垣曲县实行了电子商务扶贫计划,继续推行青皮核桃上线,也就意味着核桃将通过电子商务平台销往全国各地。

说到电商扶贫,村民王小选打心眼里觉得欢喜,因为他是贫困户,垣曲县电子商务公共服务中心的工作人员收购他家核桃的价格要比别人的核桃一斤高两毛钱,今年他家的核桃能比别人的收入高。

打造垣曲青皮核桃品牌,品质是关键,要抓好源头关,垣曲县电子商务公共服务中心的工作人员深入各村各户,对核桃进行挑选。对核桃的品类、个头、色泽、质量进行严格把控,用高规格、高品质的产品满足不同阶层消费者的需求。

垣曲县电子商务公共服务中心部门经理孙骏说,他们对核桃收购的要求第一是新鲜,因为当天采摘当天发货。第二是核桃大小要达到四十五毫米以上。第三要求是手摘果,不能用钩子钩杆子打,防止在运输过程中核桃腐烂,对核桃品质造成影响。

电商扶贫通过自营让利,与贫困户签订协议,帮助贫困户直接销售,将中间经销差价让利给核桃种植户,实现贫困户收益最大化。青皮核桃在电商销售中,由于采摘后的核桃保鲜期有限,在及时安排装箱、发货、打包环节也为贫困户提供了就业岗位。

贫困户韩许棉说,现在县上有这扶贫的,叫他们在这儿干活,装这个核桃,一天能装上一百多件。能挣些钱,能解决些困难。

电商扶贫中还有一个关键就是快递补贴,降低了经销商青皮核桃快递成本,实行差价补贴。平时单发快递的价格是六元,现在只要四块钱就可以发走。同时还有一件代发,开发青皮核桃优质产品,为网络经销商提供优质货源,确保每批青皮核桃质量合格、品质优良,缩短了进货环节,解决了积压风险。

近年来,垣曲县按照“规模化推进、基地化建设、科学化管理、集约化经营”的发展思路,大力发展核桃经济林,所产核桃皮薄仁香,清脆可口。垣曲县通过电商扶贫,打造“市场直通车”,打通核桃销售“最后一公里”,为“一县一业”核桃产业发展提供有力支撑。今后将充分发挥电子商务进农村综合示范工作优势,不断健全物流服务,完善供应链条,积极探索构建“垣曲模式”电子商务体系,扎实有效推进电商扶贫,着力把垣曲县打造成“中国青皮核桃第一县”。

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