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怎么看文化市场IP热?莫言:一个作品被IP是个好现象

2017-08-24 19:21:23   新华网

新华网北京8月24日电(记者 关心 潘子荻) IP这个概念近年来受到文化产业,影视业、游戏业和出版业热火朝天的追捧,怎么看待文化市场的IP热概念?莫言接受新华网专访时提到,在这样一个时代里,一个作品被IP,能够产生较大的经济效益,也能够被广大观众读者所接受,是一个好现象。

“文学无论多么高尚,它最终还是要变成一种商品存在来营销。如果你的小说写出来束之高阁,没有出版,那这个小说作为一个作品没有完成,我想真正的完成是到了读者手里边阅读的时候才算完成。”

在莫言看来,没有一个作家写完了小说不想被人阅读的,也没有一个诗人写完了诗歌只给自己读,大多数人还是希望作品能够传播得更加广泛,能够被改编成更多的文学样式、艺术样式,然后供给广大的受众。

在谈到如今有人花重金买一个作品的版权的现象,莫言认为想买的人必然有他的道理,卖的人也有他的想法。所有的人都会在购买或者售出当中变得更加理性,大家对版权的认识也会越来越客观、越来越冷静。

 点击下方图片跳转至莫言专访完整版或手机扫描二维码观看手机版

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