新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China

购物中心 IP 主题展扎堆消费者买账吗?

2017-08-23 07:32:23   中国青年网

8月15日,记者来到成都大悦城,尽管这里的“吾皇驾到——傲娇萌主觐见大会”IP主题展还在进行中,但门可罗雀,前来参观和拍照的人群稀稀拉拉。记者在现场走访了几位消费者,他们纷纷表示不清楚“吾皇”这个IP角色的具体由来,也没有多少兴趣去关注。

记者在采访中了解到,今年7月以来,成都各大卖场纷纷在举办各种IP主题展,截至记者发稿时,在成都同时举办IP主题展的大卖场至少有5个,而且一些规模较小的商场也摆出了各式卡通人物,想蹭IP主题展的热度,对此,消费者买账吗?记者进行了调查。□本报记者 邹晶

IP主题展 从火热走向审美疲劳

2014年成都IFS 开业,给成都商业界带来了一股新风,其策划的一系列活动至今还被人津津乐道。其首次推出的IP主题展是日本动画“哆啦A梦”,也是该动画第一次进入成都市场,被许多成都人追捧,被亲切地称呼为“蓝胖子”。那张千人拼图的“蓝胖子”,至今还广为流传。IFS首次推出IP主题展大获成功之后,又相继引进了托马斯、玫瑰灯海等一系列IP主题展,都受到了成都市民的追捧。

如今,随着成都市民对IP主题展的了解加深,对此类展览的审美也提出了更高的要求。“我现在不会因为一场IP主题展就去逛商场,因为已经看腻了,不感觉新奇了,即使去商场看到也就拍拍照,仅此而已。”在in99逛街的成都市民宋女士告诉记者。

“要搞主题展,就得选有名的IP,现在小IP主题展太多了。”网友MAY抱怨道,目前就有in99的“辛普森一家”、大悦城的“吾皇驾到——傲娇萌主觐见大会”、龙湖北城天街动漫英雄联盟等IP展,“有些角色我们根本不认识。”记者在采访中了解到,各种IP主题展过多,给消费者造成了一定程度的审美疲劳。

形式单一 IP主题展同质化严重

“IP主题展,本来是商场打造核心竞争力或走差异化路线的一个有力工具,但由于太多商场都来做,最后就变成了同质化竞争。”对目前成都遍地开花的IP主题展,四川省连锁商业协会会长冉立春显得有些无奈,“现在都是简单的复制,甚至搞山寨IP主题展,最后就会变成一个非常没有价值的举动。”

原本被各购物中心当作金字招牌的IP主题展,在炎热的盛夏却被成都消费者及业内人士泼了一盆冷水。在接受记者采访时,成都零售商协会秘书长欧建瓴也默认了今年IP主题展人气差的事实,她认为太多商场做IP主题展有两大弊端:一是会分散人流,聚集不了太高的人气;二是许多商场在挑选IP角色时选择有局限,也对效果造成了一定的影响。“毕竟商场的预算有限,而知名IP主题展的数量也有限,选的人多了,好的就被挑走了。”

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170823/31158942.html
Server: cms-9-53
Date: 2024/11/28 18:17:12

Powered by China
China